#imBAXinAction, Are You? Antabax urges nation to get back in action

July 15, 2021

COVID-19 pandemic is undoubtedly tough and unprecedented for Malaysians, and the accompanying lockdowns cause many employers to shut down their businesses or individuals to lose jobs.

Globally, the first line of defence for communicable diseases, is to practise good hygiene habits by washing hands frequently, and sanitizing with an alcohol-based hand sanitizer in Malaysia.


In light of this, Antabax, Malaysia’s number one Halal anti-bacterial personal care brand, introduces #imBAXinAction campaign, short for “I am Back In Action” which aims to rally the nation to come back together in the new normal, stronger.

“Before the pandemic, Antabax has been actively working with Ministry of Health and private education institutions to educate public on the importance of hand hygiene, through the many years of campaigns such as “Tangan Bersih, Hidup Sihat”, where we are proud to have shown more than two million Malaysians on the correct ways of hand washing. And when the COVID-19 became a pandemic, hand hygiene becomes more important than ever. We have seen rising demand of hand washing and hand sanitizing products over the past one and a half years”, says Fiona Huang, Senior Product Manager of Antabax.

#imBAXinAction campaign will see a series of activations to provide Malaysians the confidence and protection to get back in action under the new normal, by abiding to the Standard Operating Procedures (SOP) as outlined by the authorities. The campaign will be featuring Malaysia’s home-grown hijab rapper, Noor Ayu Fatini, better known as Bunga, with her interactive engagement through arts and music, educating public on the importance of practising SOP.


As part of the brand efforts to protect the nation, #imBAXinAction will also be supporting the National COVID-19 Immunisation Programme, the largest in the history of our country, through the distribution of Antabax Hand Sanitizer Spray to the public after their vaccinations. The brand will be collaborating with Malaysia’s leading provider of private healthcare services, KPJ Healthcare Berhad (“KPJ” or “the Group”) in supporting this initiative. The distribution is taking place at four (4) of the Group’s specialist hospitals, namely KPJ Tawakkal KL, KPJ Selangor, KPJ Ampang Puteri and KPJ Damansara from June 23, 2021 onwards. Similarly, the hand sanitizer spray will also be made available to Sunway Putra Mall for public who receive their vaccination at the nearby Putra World Trade Centre (PWTC), KL.

“We are honoured to be able to collaborate with multiple parties for this campaign, in contributing to our country. With the sponsorship of Antabax products, we aim to continue touching thousands of lives and millions in livelihoods during this challenging time”, adds Fiona. Commenting on the collaboration, KPJ Healthcare’s Chief Corporate Officer, Puan Ariesza Noor said, “We are moving in high gear, supporting the Government’s efforts to safeguard the health of Malaysians especially through COVID-19 screening and vaccination. Our collaboration with Antabax complements the Group’s initiatives. KPJ runs Pusat Pemberian Vaksin (PPV) located at the Group’s hospitals, as well as participates in the PPV Mega at Kuala Lumpur Convention Centre (KL Convec). We are positive about our collaboration with Antabax and are committed to the same goals of safeguarding the health of Malaysians.”

In addition to the brand support on the vaccination initiative, there will be also be a host of social media contests rewarding fans with Shopee vouchers throughout the campaign period. Be part of #imBAXinAction and find out more on the latest campaigns and initiatives by visiting Antabax official Facebook or Instagram page.

#imBAXinAction -Tips to Keep Yourself Protected: 1. Wash hands frequently –with soap and water for at least 20 seconds or use hand sanitizer 2. Wear a mask – that fits snugly over the face, covering your nose, mouth as well as chin with the coloured side of the mask to face outside 3. Get vaccinated – to reduce the risk of being infected 4. Practice social distancing – maintain at least 1-metre distance between yourself and others.

About Antabax

Antabax, established in 2004, is a leading Malaysian anti-bacterial personal care brand. Specially formulated with Derma Protect Technology, its products contain Micro Moisture

Serum with skin vitamins, leaving skin smoother and healthier while keeping one protected from infection causing germs. The products are dermatologically tested, in which the range includes shower cream, hand soap, bar soap, hand sanitizer and cleansing wipes in a series of contemporary fragrances to suit every mood.

The award-winning halal certified brand is also known for its commitment and care towards building more active and hygienic communities. Fuelled by innovation, Antabax’s vision is to make quality health and hygiene products within the reach of all, building good habits that will last a lifetime.

Over the past years, Antabax has worked closely with the Ministry of Health and private education institutions on hygiene related campaigns. Antabax has hosted campaigns, believed to be among the largest public-private hand hygiene campaigns ever taken in the nation with the purpose of reducing hand-borne communicable diseases and preparing the nation ahead of possible epidemics.

Antabax is also recognized and acknowledged among consumers and the industry, receiving a slew of awards and accolades, such as The BrandLaureate, The Star Outstanding Business Award, Sin Chew Business Excellence Award, Asia Responsible Entrepreneurship Award, Watsons HWB Awards, among others.

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