HADA LABO’S UPGRADED PREMIUM WHITENING RANGE PROVIDES TRIPLE SKIN BRIGHTENING EFFECT

July 28, 2021

 Hada Labo, Japan’s skincare brand that goes with the philosophy ‘Perfect X Simple’ has introduced its upgraded Premium Whitening Range to help women achieve three times the skin brightening effect! It now also comes with fresh new packaging.

Unlike any other whitening products in the market, Hada Labo’s new whitening formula incorporates Triple Whitening ingredients i.e Niacinamide (a form of vitamin B-3), α-Arbutin (a type of skin brightening agent) and Vitamin C. Also infused with Hyaluronic Acid, this special formulation provides the skin with intense hydration that plumps up and brightens the skin, resulting in healthier looking skin.

Consistent usage of this range will reveal a superbly even translucent complexion that is glowy, well hydrated and with reduced visible dark spots, as skin cells are healthier and more plumped and light reflects of them more evenly. This improved range is also fragrance-free, colorants-free, alcohol-free, and does not contain mineral oil and free animal derivatives - which make it suitable for all skin types.

The complete range of Hada Labo’s upgraded Premium Whitening includes the Premium Whitening Face Wash, Premium Whitening Lotion (Rich), Premium Whitening Lotion (Light), Premium Whitening Essence, Premium Whitening Mask, Premium Whitening Water Cream and Premium Whitening Water Gel.

Premium Whitening Lotion (Rich), RM69, 170ml



This lotion which is rich in texture, targets those with normal to dry skin. Apart from its Triple Brightening formula that reawakens dull skin and evens out skin tone, the Premium Whitening Lotion (Rich) is also infused with 2 types of Hyaluronic Acid to strengthen the skin’s moisture barrier and to deeply hydrate skin. Moreover, it also contains seaweed extract, an effective anti-oxidant that protects the skin from damage while keeping it healthy.

The Premium Whitening Lotion (Rich) is recommended to be applied after cleansing the face as it hydrates and prepares the skin to reap benefits from the skincare that follows.

Premium Whitening Lotion (Light), RM69, 170ml





This lotion, which is light in texture is specially designed for those with normal to oily or combination skin type. Similar to the rich lotion, when applied, this light Premium Whitening Lotion brightens dull skin with its Triple Brightening Formula and hydrate the skin’s moisture barrier with the help of 2 types of Hyaluronic Acid. It also contains anti-oxidant Resveratrol that helps protect the skin from damage while keeping it healthy.

The Premium Whitening Lotion (Light) is also highly recommended to be applied after cleansing as it hydrates and prepares the skin to reap the benefits from the subsequent skincare products.

Premium Whitening Essence, RM 81.50, 30g





The formulation of this upgraded essence includes combined Triple Brightening and Intense Hydrating ingredients to help fight dark spots, relieve visible redness and rebalance skin tone, leaving the skin perfectly luminous and transclucent. The benefits of the essence includes:

· Brightens Dull Skin – Contains Niacinamide, α-Arbutin & Vitamin C to help reawaken dull skin and even out skin tone for glowing, radiant skin

· Relieves Visible Redness & Dull Skin – Infused with Schisandra Extract and Carnosine (composed of Amino Acids) to relieve visible redness, reawaken dull skin and rebalance skin tone

· Deeply Hydrates – Contains Hyaluronic Acid and Pisum Sativum (Pea) Extract to intensely hydrate and strengthen the skin barrier.

For best results, use twice daily after Hada Labo Premium Whitening Lotion. Apply on palms and gently pat onto face until thoroughly absorbed.

Premium Face Wash, RM34.90, 100ml

This premium face wash is infused with Hydrating, Soothing and Triple Brightening ingredients which penetrate deeply into skin to uncover smoother, brighter and more radiant looking skin. It is formulated using three main ingredients (Niacinamide, , α-Arbutin & Vitamin C) to reawaken dull skin and even out skin tone for a luminous and radiant complexion. On the other hand, its super Hyaluronic Acid continuously works to replenish skin moisture, leaving the skin feeling soft, supple and hydrated after cleansing. Another feature of this face wash is that it contains Triple Anti-Pollution Formula that helps to purify the skin and protect it from environmental pollutants.

Premium Whitening Mask, RM9





The soft cloth mask is designed with the right thickness to fit the face perfectly. It is enriched with multiple intensive brightening ingredients to fight dark spots, relieve visible redness and re-balance skin tone. Apart from that, this mask also helps to improve skin dullness and brighten the skin, leaving it perfectly luminous and translucent. Other features of the Premium Whitening Mask includes the following: -

· Contains high purity Arbutin and Vitamin C to improve skin’s radiance and visbly awakens dull skin for brighter skin complexion

· Infused with 3 types of Hyaluronic Acide to provide intense and long-lasting hydration

Use the face mask once or twice a week as part of your skincare regimen.

Directions:

1. Apply Whitening Lotion after cleansing the face

2. Unfold mask over face and press with finger tips

3. Relax for 10-15 minutes and then remove mask

4. Gently massage the remaining essence until thoroughly absorbed


Premium Whitening Water Cream, RM73.20, 50g





This Premium Whitening Water Cream combines the Triple Brightening, Soothing and Hydrating ingredients to achieve the following: -

· Brightens Dull Skin – Triple Brigtening formula (with Niacinamide, , α-Arbutin & Vitamin C) to reawaken dull skin, even out skin tone for a glowy, radiant skin.

· Deeply Hydrates – Contains 2 types of Hyaluronic Acid and Chaga Mushroom extract to intensely hydrate and strengthen skin’s moisture barrier

· Antioxidant Repairs – Contains Yeast extract and Trehalose (i.e. a type of sugar) with antioxidant properties to protect the skin from damage while keeping it healthy.


NEW: Premium Whitening Water Gel, RM73.20, 50g



This newly formulated Premium Whitening Water Gel has an ultra-light weight texture to penetrate deeply into skin for a breathable skin feel. When used, this water gel helps the skin with the following: -

· 3D moisturising – Hyaluronic Acid that forms a layer of moisture on the skin acts as a retention barrier to keep it hydrated

· Refine pores – Infused with botanical extracts to control excess sebum & refine pores

Start using Hada Labo’s Upgraded Premium Whitening Range today and bid goodbye to dull looking skin! This range is already available at major pharmacies nationwide as well as on Shopee and Lazada.

Hada Labo skincare philosophy:

“PERFECT X SIMPLE”

For ultimate perfection and ultimate simplicity

Hada Labo uses the finest, purest and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a “no more no less” philosophy in the formulation of its products for the “perfect” ingredients ratio to give optimal results. Unnecessary additives, colorant, fragrance and mineral oil that will burden the skin are omitted. Only essential ingredients that are beneficial to the skin are retained to ensure maximum effectiveness – Only the best for your skin and nothing else...

About The Mentholatum Company

The Mentholatum Company Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan. Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief

categories. Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

Brands under Mentholatum: Hada Labo, Sunplay, Rohto Eye, Mentholatum Lipcare, OXY, Selsun Deep Heating Rub, 50 Megumi.

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