HADA LABO KICKS OFF ITS ‘WE CARE FOR SOCIETY’ CAMPAIGN WITH COOKIE BAKING FOR THE UNDERPRIVILEGED COMMUNITY

May 05, 2021

Hada Labo collaborated with Women of Will ( WOW ) & Watsons to empower a group of marginalized and vulnerable women to improve their business and achieve greater financial independence. Through its “ We Care for Society” campaign this year, they have supported a group of women from the B40 communities to bake 40,000 cookies which were then distributed to 300 families from 3 People’s Housing Projects in the Klang Valley.




Hada Labo ‘We Care for Society’ campaign aims to support the underprivileged women by continuing its efforts to support female with business skills and confidence to thrive in their communities.


One of the B40 women, Sadiah Binti Jaffar, 65, said she is grateful to be given the opportunity to be a part of the project which enables her to earn extra income for the Hari Raya season. With a school-going teenage daughter and bills to pay, the mother of seven has to find ways to make ends meet when her husband was suspended from his job due to the pandemic.




“Even though Hari Raya this year will be slightly different as we are unable to gather with our extended families, but I am thankful for the initiative by Hada Labo and WOW for commissioning us to bake cookies for the underprivileged community. The extra income that we make from this baking project means a lot to me and my family especially when Raya is just around the corner,” said Sadiah.

Similarly, Azlina Jaafar, 47, who is a mother to three children aged 20, 18 and 8 respectively, said she has gained valuable experience in terms of expanding her knowledge in baking various types of cookies. This has helped boost her confidence in the expansion of her cookie baking business.


“I hope Hada Labo will continue to partner WOW in reaching out to the less fortunate community. The upskilling programmes offered through this campaign has enabled us to be self-sufficient financially,” added Azlina.

The selected B40 women bakers, who have a household income of less than RM2,500, are currently residing in the Batu Muda People’s Housing Project located in Jalan, Ipoh, Sentul.

WoW Chief Operating Officer Lakshwin Muruga said the project by Hada Labo is a good initiative as it is in line with the NGO’s objective to help the underprivileged women.

“We are indeed glad to be collaborating with Hada Labo for the second year because not only are we able to help the B40 group to be economically independent by equipping them with various baking skills, but we are also able to spread festive cheer to the needy,” commented Lakshwin.

Through this collaborative campaign, Hada Labo will also donate RM1 from the sales proceed of every Hada Labo Lotion sold at Watsons outlets nationwide from 1st – 31st May, 2021 to the ‘We Care for Society’ campaign fund.

“Amidst this Covid-19 pandemic where livelihoods and jobs are at stake, we want to be able to help and spread cheer to our beneficiaries this festive season. We have chosen the Hada Labo Whitening Lotion for this campaign as it is ideal for anyone who wants radiant moist skin especially in preparation for a major festivity. So, we invite everyone to be a part of this campaign and together we can spread love and joy to the underprivileged,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd.

The Hada Labo Whitening Premium Lotion is infused with 4 types of Hyaluronic Acid that provide intense, long-lasting hydration through every layer of the skin. It also contains Tranexamic Acid that helps fight dark spots, re-balance skin tone and restore skin radiance after every application. To top it off, the formulation of the lotion also includes Vitamin C and Vitamin E in soothing and relieving redness and discomfort after sun exposure.

For more information or to support this campaign, log on to www.hadalabo.com.my or follow their Facebook page: MyHadaLabo.

Hada Labo skincare philosophy:

“PERFECT X SIMPLE”

For ultimate perfection and ultimate simplicity

Hada Labo uses the finest, purest and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a “no more no less” philosophy in the formulation of its products for the “perfect” ingredients ratio to give optimal results. Unnecessary additives, colorant, fragrance and mineral oil that will burden the skin are omitted. Only essential ingredients that are beneficial to the skin are retained to ensure maximum effectiveness – Only the best for your skin and nothing else...

About The Mentholatum Company

The Mentholatum Company Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan. Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories. Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

Brands under Mentholatum: Hada Labo, Sunplay, Rohto Eye, Mentholatum Lipcare, OXY, Selsun Deep Heating Rub, 50 Megumi.

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