ALL NEW COLOUR CORRECTING LIP BALM BY MENTHOLATUM

May 12, 2021

 Dry and cracked lips are never attractive, not to mention uncomfortable and sometimes even painful as well. You should make a point to take care of your lips by keeping them well moisturised so that they stay soft and supple all day long. 

And just because you are hiding your face behind a mask each time you go out in public these days is not an excuse to neglect your lips. The latest lip balm by Mentholatum called Tone My Lip has colour correction properties and imparts a soft moisturizing effect to the lips, enveloping them with a natural glow. 

The triple-action lip balm works to correct lip colour, moisturise lips with hydrating skincare ingredients and wrap lips with sheer colour thanks to its sheer wrapping formulation which comes with a light textured oil. 

Contrary to other lip balms that focus largely on moisturizing the lip, the Tone My Lip balm is specially designed to tackle different lip problems. It is perfect for those who do not like wearing coloured lipsticks as Tone My Lip can deeply moisturise and colour corrects lips with a natural colour. Your pretty puckers will look healthy with a natural glow. 

Tone My Lip lip balm comes in four different variants: 



▪ Blossom Pink (for Pale & Dull lips) – works to brighten pale and dull lips by deeply moisturising and colour correcting lips with a natural colour to make your lips look healthy with a natural glow. It contains hydrating skincare ingredients such as Hydrolyzed Collagen and Hyaluronic Acid and nourishing vitamins A, C and E, and a sheer wrapping formulation that gives lips a fluffy 3D effect. 




 ▪ Bright Up Red (for Dark & Dull lips) - brightens dark and dull lips by deeply moisturising and colour correcting lips with a natural colour to make your lips look healthy with a natural glow. It contains hydrating skincare ingredients such as Hydrolyzed Collagen and Hyaluronic Acid and nourishing vitamins A, C and E, and a sheer wrapping formulation that gives lips a fluffy 3D effect. 



▪ Yellow Pink (for uneven lip) - balances and evens out lip colour by deeply moisturising and colour correcting lips with a natural colour to make your lips look healthy with a natural glow. It contains hydrating skincare ingredients such as Hydrolyzed Collagen and Hyaluronic Acid and nourishing vitamins A, C and E, and a sheer wrapping formulation that gives lips a fluffy 3D effect. When used consistently over time, it will help turn lips slightly pink to even out the colour of your lips. 



▪ Green Clear (for lips with too much redness) – works to neutralise lip redness colour by deeply moisturising and colour correcting lips with a natural colour to make your lips look healthy with a natural glow. It contains hydrating skincare ingredients such as Hydrolyzed Collagen and Hyaluronic Acid and nourishing vitamins A, C and E. It also has Pure Pearl Nuance to neutralise redness and bring out the natural beauty of lips by imparting a pearly shine. 


Whether you’re working from home or meeting someone casually outside, glide on the new Mentholatum Tone My Lip lip balm to keeps your lips moisturised and looking healthy. Taking the trouble to look into your skin regimen means also paying extra attention to lip care and the way your mouth harmonises with the rest of your face so make sure you pick up a Tone My Lip lip balm today!

 Mentholatum’s fragrance-free Tone My Lip lip balm retails at RM19.90 and will be available at all leading pharmacies and hypermarkets starting June 2021.

 About The Mentholatum Company 

The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan. Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories. Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction. Brands under Mentholatum: Hada Labo, Sunplay, Rohto Eye, Mentholatum Lipcare, OXY, Selsun Deep Heating Rub, 50 Megumi.

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