March 08, 2021

Hennessy, the world’s best-selling cognac is calling out all bartenders – the HennessyMyWay 30-Second challenge is back!

In a time where bars & pubs continue to face restrictions, Hennessy’s initiative aspires to motivate bartenders to “keep their blades sharp” and get to shaking and stirring from wherever they are. They get to do what they love best – creating expressive cocktails!

Recognizing the all-important role of bartenders as the beating heart of the industry, Hennessy is committed to see that none are denied this opportunity. Bartenders attached to any bar establishment across Malaysia, including non-partner outlets of the brand are eligible to participate.

The name says it all – there’s no such thing as a “wrong” way; but there’s your way.

Show-off your mixology skills and stand a chance to earn global recognition and be rewarded with cash. Whether it’s inspiration from their best-loved flavours or an experiment in personal expression, the challenge is the pinnacle of limitless creativity.

The 10 best submissions that showcase their own expression and the most creative Hennessy serving ritual will receive EURO500 cash each, and will proceed onward to global recognition amongst the Hennessy world bartending fraternity. Amongst local submissions, the next best 20 creative submissions will receive exclusive Hennessy prizes. Furthermore, the best cocktail creations will be showcased on Hennessy’s social media platforms to further raise bartenders’ profile, and bring attention to both bartender and establishment.

With the opportunity for bartenders to compete for the chance to represent Malaysia globally, the 10 best submissions will be enlisted to be in the running to vie for exclusive one-of-a-kind prizes including:

Global Top 5

• Hennessy Paradis MAGNUM signed by M. Maurice Hennessy (RRP 2000€ per unit)

• Invitation to the inaugural Pioneers Summit @ Hennessy Maison (Cognac) in 2022

Global 20 Runner Ups

• Hennessy Paradis signed by M. Maurice Hennessy (RRP 800€ per unit)

Most Creative Bartenders

• Judged by a panel of Maison representatives, the most creative bartenders will receive global recognition

HennessyMyWay is a global initiative introduced by The Maison Hennessy in 2020. The programme serves to give back to the bartending community around the world, those who have been affected by the pandemic and deprived of their ability to earn doing what the love from behind the bar.


· Interested participants are required to contact the hotline number: +6019 475 5334 (Simon Ng) for entry guidelines and terms and conditions.

· Entries are required to be submitted by 25 March, 2021.

Be inspired by your inner creativity and aesthetic flair and bring on your best service ritual forward! Stay tuned for updates on the #HennessyMyWay initiative on Hennessy Malaysia’s Facebook page: https://www.facebook.com/HennessyMalaysia/

#Hennessy #HennessyMyWay #HennessyMY

- Drink Responsibly –


From its seat in the French region of Cognac and throughout its 250-year history, Hennessy has proudly perpetuated an exceptional heritage based on adventure, discovery and cultivating the best that nature and man can offer. Hennessy’s longevity and success across five continents reflect the values the House has upheld since its creation: the transmission of a unique savoir-faire, the constant quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts some of the most iconic, prestigious Cognacs.


Moët Hennessy Diageo Malaysia is the recognised industry leader in the marketing and distribution of premium branded spirits, champagnes and fine wines in Malaysia. Our portfolio includes some of the most well-known premium brands such as Hennessy cognac, Moët & Chandon, Veuve Clicquot, Dom Perignon and Krug champagne. Johnnie Walker Scotch Whiskies, Glenmorangie Single Malt, Belvedere Vodka, Gordon’s Gin, Smirnoff Vodka, Bailey’s Irish Cream as well as a wide range of quality wines.

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