KITKAT CELE-BREAKS THE NEW YEAR WITH THE LAUNCH OF KITKAT GOLD

January 15, 2021

Chinese New Year is coming soon, let's fill it will Gold CNYT as  KITKAT celebrates 2021 with the unveiling of its latest offering, the new limited edition KITKAT Gold. Super love the packaging and "Gold" in Chinese symbolize wealth. 



KITKAT Gold is a delectable duo layer combination of fine chocolate with a beautiful beige gold top coat paired with smooth milk chocolate, encasing our signature layers of crispy wafer filled with nutty buttery praline, exquisitely presented in a vibrant gold pack for good luck and prosperity. Its packaging is uniquely designed with festive celebratory elements such as bubbles and sparkles, as well as the gold wrapper, ideal for gifting or sharing with friends and loved ones. 



Frédéric Porchet, Business Executive Officer for Confectionery Business Unit, Malaysia and Singapore, Nestlé (Malaysia) Berhad, said “Festivities are a special time to celebrate and share a break with loved ones. From exchanging of gifts to experiencing the joy of sharing a box of chocolates, it is about savouring precious moments of reunion and togetherness. At the change of seasons and turn of the New Year, KITKAT launches KITKAT Gold, an exquisite nutty buttery chocolatey goodness to be shared as gifts of gold between friends and loved ones.” 



The limited-edition KITKAT Gold will be available in a gift ready Festive Box (3 x 4 Finger), 2-Finger Sharebag (8 pieces per pack) and a single 4-Finger at leading retail stores across Malaysia. 

To further celebrate the festivities in conjunction with Chinese New Year and the year of the Golden Ox, KITKAT Gold ushers in an auspicious 2021 with the KITKAT Win Gold Contest, which will run from 8 January to 28 February 2021. The Golden Break never ends as there are prizes worth up to RM288,888 to be won including: 

• GRAND PRIZE - KITKAT 4-FINGER GOLD BAR – 8x winners 

• 1st Prize - RM8,888 – 10x winners 

• Special Prize - RM888 – 12x winners 

• Weekly Prizes - RM188 – 88x weekly winners 



Consumers can win a Golden Break with just 4 easy steps: 

Step 1 : Purchase a minimum of RM8 worth of KITKAT products 

Step 2 : Write their name (as per IC) and MyKad number on the original printed receipt 

Step 3 : Snap a clear photo of the receipt 

Step 4 : WhatsApp the receipt photo to +6018 228 3090 

Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad added, “Gold has always been associated with luck and prosperity. With the new KITKAT Gold we would like to wish our consumers all over Malaysia good fortune and a prosperous start to 2021, while enjoying a golden break specially created for them.” 

“Nestlé Confectionery has always been at the forefront of its category, constantly evolving and developing new experiences and flavours year-on-year to meet the demands of consumers appetite as well as creating new trends. The KITKAT team behind the new products have done an amazing job whilst keeping the essence of the brand at heart, creating fun and delicious breaks!“ continued Aranols. 

Following the success of KITKAT Ice cream, and inspired by the new KITKAT Gold, Nestlé Ice Cream is also proud to launch the KITKAT Gold Ice Cream, an elevated golden break with its winning creamy wafer-flavoured centre covered with rich white chocolate coat, embellished with crispy croquants and crushed KITKAT Wafer. 

Teo Heng Keat, Business Executive Office for Ice Cream Business Unit, Nestlé (Malaysia) Berhad, said, “Inspired by KITKAT Gold, we have taken the opportunity to create a golden break that is more ‘cool’ literally, for our consumers to take a break from the heat!” 




With the launch of two new ‘Gold’ products, Nestlé Malaysia is proud to introduce their very own Golden Creations with KITKAT Gold, Nestlé Ice Cream and Nescafé Gold; a complement of flavours and textures that make the perfect combination for recipe creations. New recipes will be released weekly on https://www.youtube.com/KitKatMalaysia for consumers to prepare their favourite golden dishes 



Share the Love, Share the Golden Break!

#SharetheGoldenBreak 

#KitKatMY

#MYKitKatGold

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