January 18, 2021

Global prestige beauty brand SK-II launches its first-ever online flagship store in Southeast Asia, in partnership with Lazada Group, the region’s leading eCommerce platform.


The SK-II LazMall Flagship Store features an interactive skincare experience that guides consumers along their journey to Crystal Clear Skin. 

Consumers can now shop their PITERA™️ favorites from the comforts of home, and even receive personalized beauty advice with a virtual skincare consultation through the Lazada in-app chat function, all at their own pace and on their own terms. 

Shoppers can also look forward to receiving their products in a LazMall-exclusive Gift Box featuring SK-II’s signature and most-awarded1 bestseller PITERA™️ Essence and other SK-II cult-favorites.

“At SK-II we are a human brand, and we want to be able to serve not sell and find new, fresh and meaningful ways to engage with our consumers about SK-II and our love for PITERA™; the SK-II LazMall Flagship Store is a big part of this.”, shared Sandeep Seth, Chief Executive 

Officer, Global SK-II. “We know our shopper is spending more time online and has shown higher interest in skincare than ever before, we are turning into e-counseling with our beauty consultants to answer her most asked skincare questions from the comfort of her home.”


“Lazada is excited to start 2021 with our first Super Grand Opening, and welcoming renowned prestige beauty brand SK-II onto LazMall. We look forward to a great partnership with SK-II, to jointly develop a seamless and personalized shopping experience that leverages our technology, consumer insights and logistics capabilities, to elevate the shopping experience and bring consumers in the region more well-loved and trusted products through our top-growing Beauty product category," said Jessica Liu, President and Head of LazMall, Lazada Group

The SK-II LazMall Super Grand Opening will take place on 21 January 2021 with Pre-Opening specials running from 14 to 20 January 2021. On the day of the Super Grand Opening, exclusive LazMall sets will be available in limited quantities from 12AM to 2AM. Follow SK-II’s LazMall Flagship Store for the latest updates and releases.

About SK-II 

For nearly 40 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient PITERA™️, SK-II’s exclusive and naturally derived ingredient crafted from a proprietary fermentation process of a unique yeast strain. Since then, SK-II with PITERA™️ has become a special secret shared by celebrities all over the world such as Tangwei, Ni Ni, Chun Xia, Haruka Ayase, Kasumi Arimura, Naomi Watanabe and Chloe Grace Moretz. For the latest news and in-depth information, please visit

About Lazada Group 

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of Alibaba Group powered by its world-class technology infrastructure.

You Might Also Like