Maison Hennessy is celebrating this Chinese New Year with “SPRING”, a specially commissioned artwork by the renowned contemporary artist Liu Wei.

Coming on the heels of a particularly challenging time, the Year of the Ox is traditionally associated with openness, talent and confidence. In that spirit, the Maison Hennessy granted Liu Wei carte blanche to herald an auspicious period that carries the promise of hope, togetherness and bright horizons in creating artwork and designing its special Chinese New Year edition of the Hennessy collection. In its annual cultural celebration of the Chinese New Year, Hennessy reaffirms its inherent values of constancy and dedication to craft through special edition artistic collaborations. It found a kindred spirit in Liu Wei, whose dynamic, abstract painting “SPRING” brims with colour, movement and a sense of transformation.

The emotional resonance of the piece, which was designed to remain open to individual interpretation, is rooted in a constant quest for what the Beijing-based artist calls “a certain kind of beauty within a world of possibility”. That quest mirrors the time-honoured savoir-faire Hennessy Master Blenders draw upon to craft exceptional cognacs, generation after generation.

“In cognac-making, there is space for infinite imagination. It’s about exploring the unknown and taking nothing for granted.” - Liu Wei

The Maison Hennessy’s storied history and its technique of assemblage fascinated and impressed the artist when he first visited Cognac. From the surrounding vineyards to the distilleries and the Founder’s Cellar, the rhythm of life at Maison Hennessy is always guided by the present, and informed by a unique heritage of questioning, exploring and perfecting a craft.

“Cognac-making is an art because discerning aromas and flavours also depend on emotions. There is space for infinite imagination,” observes Liu Wei. “This cognac-making is limitless. It’s about exploring the unknown and taking nothing for granted.”

“Maison Hennessy is sort of a culture unto itself. In Cognac, I realised how much time and patience it requires crafting a barrel or perfecting a blend. In a world where so many people work like machines, Maison Hennessy focuses on the excellence of the gesture. We both bring the world’s beauty to life through art: what we create is a contemporary expression of emotion,” says Liu Wei.

For Hennessy, Liu Wei conceived “SPRING” as a sensorial invitation to experience the season of rebirth through an almost kaleidoscopic painting that imparts a feeling of joy. A visual echo to the depth of Hennessy cognacs, the painting appears spontaneous and organic; its vibrant shades of fuchsia, blue, green and yellow buoy the spirit. The artist’s choice of medium – like his recurring shapes – is the fruit of reflection and resistance, a gesture of self-expression and a creative metaphor for the many directions one may choose to take in life.

In Malaysia, Hennessy aims to use the Liu Wei collection to spread the message of joy and optimism this Chinese New Year, while illuminating 2021 with hope.

The brand will also launch a local social movement to spread the cause, in which all consumers are welcome to participate. All they need to do is:

1. Post onto Instagram a nostalgic photo of themselves from 2020, and another coloured photo of an illuminated moment coming into 2021 with hope of possibilities.

2. Include the hashtags #HennessyMY #IlluminateCNY2021.

3. Make sure the profile is set to public.

Commenting on the brand’s Chinese New Year activation locally, Thomas Bouleuc, Managing Director of Moët Hennessy Diageo (MHD) Malaysia said, “Around the world, the season of Spring is highly regarded as one with beautiful colour and natural beauty, much like Liu Wei’s artwork. This, in many ways, illustrates the multi-cultural charm that we celebrate here in Malaysia, including Chinese New Year, which is one of the biggest celebrations locally.”

“As a brand, Hennessy has always strived to not only be present, but relevant to our consumers. As a true masterpiece, the brand sets unparalleled standards of enjoyment for today’s discerning consumers, while delivering a totally redefined and complementary experience, as part of our deep-seated commitment to providing an elevated Chinese New Year celebration this year,” he added.

The Hennessy Chinese New Year collection is now available at key retail outlets1 such as Jaya Grocer, Boozeit, Mercato, Giant and AEON, Chinese medical halls and e-commerce partners. The collection comes with specially curated packages and gifts with purchase to enable consumers to celebrate the festive occasion at home. More information about Hennessy can be found at Hennessy Malaysia’s Facebook page.

- Drink responsibly -

This Chinese New Year festivity may be a tad different, but Shopee and its Brand Ambassador ANIU welcome you to celebrate “A Niu Year” with them at the 2.2 CNY Sale that is taking place till 13 February.

This year’s sale is as juicy as orange gets with bargains priced at a mere 8 sen, daily 88% Coins cashback vouchers, free shipping with a minimum spend of RM10 and a whole lot of entertainment that will bring cheer while you shop safely from home. Here’s what you need to know about the Shopee 2.2 CNY Sale:

Group Buy: This is where “teamwork makes the dream work” because you need to be in a group to enjoy the deal of a selected item instead of paying for the original price. Happening daily, Group Buy allows you to start your own group with friends and aunties or join an existing one to grab items at slashed prices. On 2 February, look out for Royal Bird's Nest, Sky King Scallop in Abalone Sauce, CNY 100 Plus, Marigold Chrysanthemum Tea, Lotte Korea Luncheon Meat and many more. Rally your gang not to miss out on these ho liao offers.

Shopee Fortune Box: Be entertained daily with this live game show that rewards lucky audiences with cash prizes from RM0.88, RM8.88, RM88.88, RM888 all the way to the grand prize of RM8,888. Claim a unique code from the Shopee Fortune Box in-app portal on the Shopee homepage to participate before tuning in to Shopee Live at 10PM. An additional session is happening on 2 February at 1PM.

YES Kasi Up, Spend & Win!: This collaboration with YTL Communications’ YES Kasi UP initiative offers users the chance to win a YES Altitude 3 or Samsung S20 with free 10GB YES data. Just spend a minimum of RM28 from now till 12 February and claim a Golden Ticket to be eligible. Tune in to Shopee Live at 8PM daily to see if you are one of the lucky ones! YES lah!

Shopee Prizes: Need a break from all the shopping, or to collect more coins to help offset your purchases on Shopee? Play Shopee Farm, Shopee Bubble, Shopee Candy, Spin & Win and many more to win from a pool of 18,888,888 Shopee Coins.

Ho Chiak: If, after having shopped for vegetables, fruits, chicken, or fish from Shopee, you do not feel like whipping up a meal, check out mouth-watering meal vouchers that you can purchase on Shopee and redeem from the outlet to tapao home for the family:

● Coca-Cola brings SO HUAT DEALS from RM1.88 onwards at Kenny Rogers, Marrybrown, Dunkin Donuts, Oldtown, Texas Chicken and more.

● Toss to a new year with Din Tai Fung’s Fortune Treasure Pot, Smoked Salmon Yu Sang, Fortune Reunion Bundle deals and RM50 Gift Vouchers. Checkout with HSBC Credit Cards to get up to RM118 off selected items.

● Buy Nando's Chicken Platter for 4 voucher and save RM32.50 for your next takeaway.

● Be the first to try The Coffee Bean & Tea Leaf x Shopee CNY exclusives - Cafe Jaffa Orange Chocolate and Jaffa Orange Chocolate Cold Brew Latte. Priced at RM18.50, get

it for only RM13.80 from now till 13 February. On 27 & 30 January as well as 1, 2 & 8 February, get them for only RM8.80.

● Get ahead of the queue by trying FamilyMart's CNY exclusive sundae flavour when you purchase the voucher on Shopee for only RM2.28 on 2 and 8 February (RM3.88 at FamilyMart). Redemption starts from 3 February onwards at any of the outlets. While stocks last.

Electronic Deals: Out with the old, in with the niu. Here are some great electronic deals you shouldn’t miss out on 2 February, 12AM: ● Apple iPhone 12 at RM3,781.00 [RRP:RM3,899.00] ● Nintendo Switch Neon / Grey V2 Console at RM1,289.00 [RRP: RM1,599.00] ● Tefal Easy Fry Precision Digital at RM499.00 [RRP:RM999.00]

Discounts up to 80%: Enjoy greater savings on your favourite items with discounts up to 80% when you shop from L'Oreal, P&G, Enfagrow, Pediasure, Friso, Her Jewellery, Tefal, Unilever, Photobook, Dr Cardin, Somebymi, Vinda, Skechers, Nestlé, Philips, realme, Nam Heong, Black Whale and many more.

Tame your mane post-MCO 2.0 with Schwarzkopf Professional on deals up to 50% off on hair treatments as well as haircut, wash and blow at participating hair salons including A Cut Above, Monsoon-id and more. Promotions are available till 13 February, with redemption period from 1 March to 31 August 2021.

Don’t forget to top up your ShopeePay for a faster and smoother checkout on 2 February. Even better, you stand a chance to win up to 22,222 Shopee Coins with every topup of a minimum RM50 to your ShopeePay wallet in ShopeePay’s 2.2 Lucky Draw.

Now, let us entertain you to some CNY cheer from Shopee and ANIU with a rendition of his popular number, “对面的女孩看过来” (translation: to the girl opposite, look over here) - https://www.youtube.com/watch?v=kroC69fi5vw&ab_channel=SHOPEEMalaysia

Visit https://shopee.com.my/m/chinese-new-year-sale to check out Shopee’s 2.2 CNY Sale!

Despite a more subdued Chinese New Year ambience this year, the Curve is ringing in the Year of the Ox with a trip down memory lane, with its nostalgic Treasures of Yesteryears theme that was inspired by iconic scenes of 1960s Kuala Lumpur Chinatown. 

Since MCO 2.0 has started, I have limit myself from going out unless necessity. Thanks to Aliments App, it makes my order much easier when come to food.

Aliments provides the best dinning experience. Simple and easy step to download the app. Aliments is available on Google play and App store. 

Smple steps to register on aliments 

1. Key in your mobile phone and press continue. 

2. You also can register using Facebook or Google account. 

3. Complete your information such as mailing address or contact number. 

Once the registration is successful, you can start to place an order. 3 simple steps to order your meal:

1. Scan QR code for menu ( * applicable to done in) 

2. Or you can choose Takeaway or Delivery option to choose your favourite restaurants /Cafes. 

3) Look at the merchants near to you. 

Download Aliments App now and enjoy your delectable dishes. 

We are into 2021 and let's start with a good rhythm with Sudio NIO. This is the latest wireless earphone that fills up my life with movement and music.

About Sudio NIO

Sudio launched the NIO on 11th January 2021 that bringing superb sound quality, versatility and high comfort fit to us. I love the clean and elegant white box packaging. The items have been packed nicely and systematically in the box.

It is easy to operate Sudio NIO as they also provide a simple user manual guide. Before starting to use the earphones, activate Bluetooth on your device and then lif the earphones from the charging case. Select Sudio Nio that appears on your bluettoth and it will automatic pairing. 

• Touch panel control and Automatic pairing
• Sudio Nio available in four colors: black, white, green, and sand
• Free worldwide shipping and 3 years international warranty with Sudio SPHERE

Tiger Beer, Malaysia’s No. 1 beer1, is known for organising grand launch events to auspiciously kick-start the Chinese New Year (CNY) period. Determined not to break the tradition this year, Tiger brought an ‘ONGsome’ launch to media and trade partners in the comfort of their own homes and offices – with an innovative Augmented Reality (AR) twist.

The Tiger ONG Box contained everything guests would experience at one of Tiger’s legendary CNY launches - auspicious greetings, delectable Chinese New Year snacks, exciting games and exclusive goodies, and of course plenty of Tiger Beer! Recipients began the unboxing with a unique Augmented Reality (AR) experience as they watched Roland Bala, Managing Director of Heineken Malaysia Berhad (HEINEKEN Malaysia) appear on the virtual stage to greet them.

Next came the key feature of Tiger’s CNY campaign, “Bring on the ONG” – limited-edition Tiger Beer and Tiger Crystal festive cans. For the very first time, Tiger has introduced limited edition festive can designs in Malaysia, with a meaningful message to make the CNY celebration merrier. The collectible cans in auspicious colours of red and gold are available in two sets of Tiger Beer and Tiger Crystal packaging. When combined, the characters on the cans will give the greeting ‘Wang Shi Ru Yi’ which means ‘Be Prosperous As You Wish’, encouraging consumers to look ahead to the coming year with more optimism and hope for more luck.

While the limited edition designs look great in their own right, they really come to life when scanned with a smartphone. Doing so on the ‘Wang’ and ‘Ru’ cans will reveal an exclusive AR experience with auspicious greetings to invite more ONG. And if that wasn’t enough, it also unlocks a free spin on the Tiger ‘ONG’ Wheel – with great prizes up for grabs!

Consumers too will be able to get hold of these limited-edition cans when they purchase one carton of Tiger Beer and one carton of Tiger Crystal at participating off-trade outlets. There are two sets to collect, with two designs in each set. The limited-edition cans are available from 16th January until 10th February 2021 at participating outlets across Malaysia, while stocks last. Consumers can check out https://tigercny.my/ for more information and to experience the AR animation themselves.

As recipients of the Tiger ONG Box continued unboxing the final layer, they came across a selection of Chinese New Year snacks with auspicious meanings to bring in more ‘ONG’ in the year to come. Sweet pineapple tarts, succulent ‘bakwa’, peanuts and pistachios were carefully selected so the Year of the Ox will be filled with prosperity, good luck, longevity and joy.

“In past years, we normally would greet and meet our media friends and trade partners in person. But given the extraordinary time we live in, this year we decided to do it virtually. Every year we wish for a happy, healthy and prosperous or a lucky Chinese New Year, and this year the desire is stronger than ever. That is why our campaign this year is called ‘Bring on the ONG’. We have great promotions lined up with more than RM1,000,000 worth of prizes to bring more ONG to our consumers. No matter what may happen this year, I say let’s Bring on the ONG!” said Roland Bala, Managing Director of HEINEKEN Malaysia.

From now until 28th February 2021, consumers who purchase big bottles of Tiger Beer, Tiger Crystal, Heineken® or Guinness at participating restaurants, food courts or coffee shops, can check underneath their bottle caps for the ‘ONG’ characters representing different prizes to be won including ‘ONGsome’ cash Ang Pows and Tiger Ong Lai Bowl Sets!

In addition to the Tiger CNY goodies, Guinness Gold Playing Cards are also up for grabs with every purchase of Guinness products worth RM200 at participating hypermarkets and supermarkets. Meanwhile, Heineken® fans can get an exclusive Heineken® Cooler Box with RM250 spent on Heineken® or Heineken® 0.0. To redeem, consumers can visit https://tigercny.my/ to upload their receipts and once confirmed, the prizes will be delivered straight to their doorsteps. What’s more, with every RM288 spent on HEINEKEN Malaysia products in a single receipt, consumers will get a free spin on the ONG Wheel, standing to win even more amazing prizes.

For those looking at slaying in an exclusive Tiger x Pestle & Mortar t-shirt this Chinese New Year, they can simply spend above RM20 on HEINEKEN Malaysia products at 7 ELEVEN and MyNews outlets nationwide. Redemption can be done by sending a photo of the receipt to 011-3987 9037 via WhatsApp from 16th January until 10th February 2021. Shoppers at 99 Speedmart stand to win prizes including an Iphone 12 and RM50 vouchers when purchasing RM200 worth of HEINEKEN Malaysia products in a single receipt between 1st January and 15th February 2021.

Consumers don’t even have to leave their homes to get amazing rewards this Chinese New Year, thanks to Drinkies, HEINEKEN Malaysia’s home delivery service. In addition to getting chilled beers and ciders delivered directly to their doorsteps, consumers will also get a set of Tiger Ong Lai Bowl Set upon purchase

of RM210 worth of Tiger Beer, Heineken® or Guinness, including Tiger Crystal. This promotion is available from 11th January until 28th February 2021, more information can be found at www.drinkies.my.

Whilst Tiger Beer strives to deliver ‘ONGsome’ festive cheers to consumers, it is important that we do this in a responsible way in compliance with MCO SOPs. All promotions will therefore be subject to change in line with the relevant regulations. For more information, visit Tiger Beer’s Facebook page at www.facebook.com/TigerBeerMY or https://tigercny.my. Promotions are only open to non-Muslims aged 21 and above.

About Heineken Malaysia Berhad

HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:

· The World’s No. 1 international premium beer Heineken®

· The great taste of Heineken® with dealcoholised Heineken® 0.0

· The World-acclaimed iconic Asian beer Tiger Beer

· The crystal-cold filtered beer Tiger Crystal

· The World’s No. 1 stout Guinness

· The World’s No. 1 cider Strongbow Apple Ciders

· The New Zealand inspired cider Apple Fox Cider

· The all-time local favourite Anchor Smooth

· The premium Irish ale Kilkenny

· The real shandy Anglia

HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban.

HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on demand, within 60 minutes or as scheduled. Drinkies also offers freshly tapped beer to cater for home parties and other events including weddings and corporate dinners. For enquiries, call 012-281 8888 or visit www.drinkies.my

The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.

Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V. For more information please visit: www.heinekenmalaysia.com