October 06, 2020

 Mentholatum is setting the trend for lip balms with its latest Melty Cream Lip – the first in the market with a melting-like texture. Boasting a unique cream texture which subsequently melts onto lips upon application, this unrivalled product is sure to hydrate and nurture your lips to the next level!

The Melty Cream Lip is formulated with the following technologies for your lips to experience a burst of hydration and the protection it needs: -

· Cream Touch Technology - Melts on your lips upon contact with your body heat, offering an extremely soft, smooth and a coat of moisture on the lips with just one swipe

· Moist Bank Technology - Its Superior Water Holding factor instantly captures and locks in moisture from air, ensuring long-lasting moisturization on your lips upon application

· 3 types of Ceramide - Helps form and strengthen water barrier to prevent moisture loss on the lips

If you have dry and chapped lips, this Melty Cream Lip is your go-to lip balm as it is infused with 8 nourishing botanical oils and extracts (i.e. Shea Butter, Raspberry Seed Oil, Cranberry Seed Oil, Sea Buckthorn Berry Oil, Evening Primrose Oil, Borage Oil, Avocado Oil and Moroccan Argan Oil) to provide extra care to your lip. Moreover, this trendy lip balm includes SPF25/PA+++ to protect the lips against harmful UV rays.

The Melty Cream Lip is also suitable for anyone who needs lip moisturising or simply just to maintain healthy lips. Get one today to experience the unique ‘melting-like texture’. Packaged in Japan’s unique Aluminium packaging design, the Melty Cream lip balm is available in two variants, i.e. Fragrance Free and Rich Honey.

Moisturize and soothe your lips today with the latest Mentholatum Melty Cream Lip! Retailed at RM19.90 (15g), the latest Mentholatum Melty Cream Lip is available at all major pharmacy stores nationwide and also online via Shopee and Lazada.

About The Mentholatum Company

The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.

Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

Brands under Mentholatum: Lipice, Oxy, Hada Labo, Selsun, Sunplay, Rohto C Cube, Deep Heating Rub.

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