SUMMERIE LAUNCHES BRAND NEW AFFORDABLE RANGE OF NATURAL BATH AND HAIR CARE

September 29, 2020

What could be better than a bright, sun-drenched beach with a warm tropical breeze? Summerie, the fusion of ‘summer’ and ‘reverie’, a new range of personal care designed with wholesome botanical extracts to evoke that idyllic sense of wellness.



“Summerie is all about simplicity and being natural. This is why our products are made with only the most essential natural origins ingredients. Using all-premium designer fragrances inspired by natural scents, every Summerie body wash and shampoo, is silicone-free so that your skin and hair gets only what it really needs in every bottle, in an affordable way,” said Wahidah Rafi, Assistant Brand Manager of Summerie. 




A proudly home-grown, Malaysian brand that caters to local consumers, Summerie products feature organic sunflower seed oil for its many skin- and hair-friendly qualities: it is rich in anti-oxidant vitamins A, B, C and E; minerals like iron, potassium and calcium; and Omega-6. Each formulation contains more than 94% natural origin ingredients, and they are all free from SLS and SLES, parabens, mineral oil and synthetic colouring, with no animal-derived ingredients. 

Currently available are: 


- Grapefruit Purifying Body Wash 

- Chamomile Purifying Body Wash 

- Passionfruit Refreshing Body Wash 

- Ginger Refreshing Body Wash 

- Shampoo for Normal Hair 

- Shampoo for Oily Hair 

- Shampoo for Dry Hair 

- Shampoo for Dandruff Care 

- Conditioner for All Hair Types 

- Instant Moisturising Hand Sanitiser 

- Power Action Spray Sanitiser 



“It is fantastic to know that the team behind Summerie has invested extensively in research and development, using natural and organic ingredients to ensure the personal care items they produce are what consumers want. Being the leading health and beauty retailer in Malaysia, we understand and truly appreciate such dedication to quality and product development to meet consumers’ needs. This is because Guardian Malaysia shares the same business philosophy. Our reputation as the most trusted health and beauty retail chain was built over 53 years through serving our customers’ needs for top quality products in great variety and at great value prices,” said Soren Lauridsen, CEO South East Asia Guardian Health & Beauty. 


Find the complete range of Summerie body wash, shampoo and sanitisers, only at Guardian stores nationwide, with a recommended retail price from RM4.90 to RM17.90; for more information about Summerie, visit http://summerie.my/ or our social media platforms. 

Facebook: Summerie 

Instagram: @Summeriemy

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