HADA LABO LAUNCHES THE ‘WE CARE FOR NATURE’ CSR CAMPAIGN IN COLLABORATION WITH MALAYSIAN NATURE SOCIETY AND WATSONS

September 14, 2020

Let's do our part to contribute to society. Joining me and support 'We Care for nature'. Hada Labo has launched the ‘We Care for Nature’ campaign in collaboration with the Malaysian Nature Society (MNS) and Watsons as its contribution back to nature.


This initiative, which belongs to the third pillar of Hada Labo’s ‘We Care’ campaign, aims to raise funds to plant 700 saplings across a 1.75-hectare forest land in the hope of contributing towards a sustainable environment while providing a natural habitat for the urban wildlife.



According to Mr. I.S. Shanmugaraj, Executive Director of MNS, the country’s rate of deforestation for urban development has been increasing over the years and it is becoming a threat to a sustainable environment. “Deforestation, if not properly managed, can result in a loss of biodiversity, degradation of watersheds and ultimately contribute to unfavorable global climate change,” explained Shanmugaraj.

Through this campaign, Hada Labo will donate RM1 from the sales proceed of every Hada Labo lotion product sold at Watsons outlets nationwide from 1 – 30 September 2020 to the ‘We Care for Nature’ fund.



The Hada Labo ‘We Care for Nature’ campaign is held in conjunction with the brand’s 10th-anniversary celebration. “We are grateful to be in the Malaysian beauty market for the last decade and as we reach this remarkable milestone, we want to continue to do our part in building a better environment for our future generation. We are pleased to be collaborating with MNS as the organisation carries the same mission as our CSR campaign, which is to promote and ensure responsible environmental stewardship in the country,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd.

“Hence, we hope the public will support us in this ‘We Care for Nature’ campaign and together we join force to promote and create a sustainable environment,” added Lim.

The total amount raised from this campaign will be announced at Hada Labo’s 10th Anniversary celebration which will be held in October this year.

Earlier, Hada Labo had successfully kick-started its We Care’ campaign in celebration of its 10th anniversary. The first two pillars of the campaign, ‘We Care for You’ focus on providing skincare education to the public in caring for their skin, while ‘We Care for Society’ is aimed at reaching out to the underprivileged community. Both campaigns were launched respectively in the month of July and August this year. For more information or to support this campaign, log on to www.hadalabo.com.my or follow their Facebook page: MyHadaLabo

Hada Labo skincare philosophy:

“PERFECT X SIMPLE”

For ultimate perfection and ultimate simplicity 


Hada Labo uses the finest, purest, and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a “no more no less” philosophy in the formulation of its products for the “perfect” ingredients ratio to give optimal results. Unnecessary additives, colorant, fragrance and mineral oil that will burden the skin are omitted. Only essential ingredients that are beneficial to the skin are retained to ensure maximum effectiveness – Only the best for your skin and nothing else...

About The Mentholatum Company

The Mentholatum Company Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan. Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories. Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction. Brands under Mentholatum: Lipice, Oxy, Hada Labo, Selsun, Sunplay, Rohto Eye Drops, Botanics, Deep Heating Rub, Melano CC.

About Malaysian Nature Society (MNS)

The genesis of our society predates the independence of Malaysia. A group of British expatriates deeply interested in our country’s lush natural heritage decided that the abundant collection of field notes and natural history records, which they had accumulated, was vital to the country’s heritage and should be published. In 1940, with the publication of the Malayan Nature Journal Volume 1, the Malaysian Nature Society was born.

Evolving from a core of society volunteers, MNS’ Kuala Lumpur-based headquarters now has a team of 40 dedicated staff members who see to the day-to-day running of the society’s administration and activities.

We have pioneered conservation in Malaysia for the last eight decades, making a difference through habitat conservation and environmental education. Through the joint efforts of our members, partners and supporters, MNS has become a strong voice for the protection of Malaysia’s natural heritage. We will continue presenting our standby promoting and ensuring responsible environmental stewardship in this country.

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