August 04, 2020

Hada Labo in collaboration with Women Of Will (WOW) and Watsons has launched its ‘We Care for Society’ Campaign in an effort to raise funds for the underprivileged B40 women whose livelihoods are impacted by the Covid-19 pandemic.

According to WOW’s Chief Operating Officer Lakshwin Muruga, the selected B40 women who will be receiving funds from this campaign are single mothers or women-headed households who have suffered the loss of income following the Covid-19 pandemic. “These B40 women have struggled to make ends meet as their income was hugely affected during the Movement Control Order (MCO) period,” added Lakshwin.

The B40 women are residing in the People’s Housing Projects located in Ampang, Sentul, Cheras and Petaling Jaya.

Through this campaign, Hada Labo will donate RM1 from the sales proceed of every Hada Labo lotion product sold at Watsons outlets nationwide from 1 – 31 August 2020 to the ‘We Care for Society’ fund.

This campaign is held in conjunction with Hada Labo’s 10th-anniversary celebration. “As we reach this significant milestone and as we celebrate the success of Hada Labo in Malaysia for the last 10 years, we want to remember the vulnerable community and give back to society. We’ve selected WOW as our partner because the brand shares the same mission as WOW in carrying out our CSR campaign, that is to reach out to vulnerable women living amongst us as well as to transform and enhance their lives,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd.

“We hope the public will support us in this ‘We Care for Society Campaign’ in our effort to alleviate the predicaments that these women are going through. Our target is to reach out to at least 200 B40 women with the funds raised,” added Lim.

The total amount raised from this campaign will be announced at Hada Labo’s 10th Anniversary celebration which will be held in October later this year.

Earlier, Hada Labo had successfully kick-started the ‘We Care’ campaign in celebration of its 10th anniversary. The Hada Labo ‘We Care’ campaign comprises of three pillars, namely ‘Care for You, ‘Care for Society’ and ‘Care for Nature’. For more information or to support this campaign, log on to www.hadalabo.com.my or follow their Facebook page: MyHadaLabo

Hada Labo skincare philosophy:


For ultimate perfection and ultimate simplicity

Hada Labo uses the finest, purest and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a “no more no less” philosophy in the formulation of its products for the “perfect” ingredients ratio to give optimal results. Unnecessary additives, colorant, fragrance and mineral oil that will burden the skin are omitted. Only essential ingredients that are beneficial to the skin are retained to ensure maximum effectiveness – Only the best for your skin and nothing else...

About The Mentholatum Company

The Mentholatum Company Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan. Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories. Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

Brands under Mentholatum: Lipice, Oxy, Hada Labo, Selsun, Sunplay, Rohto Eye Drops, Botanics, Deep Heating Rub, Melano CC.

About Women Of Will

Women Of Will aims to transform the lives of disadvantaged women in Malaysia, their families and their communities. Through a micro-credit financing model combined with an Entrepreneurial Development Programme, we aim to equip these women with the skills and knowledge to develop and run sustainable

businesses. Disadvantaged women are classified as single mothers, widows, abandoned or abused women, and women with incapacitated husbands living in poverty and uncertainty.

Women of Will was registered as a Non-Profit, Non-Governmental Organisation with the Registrar of Societies Malaysia in March 2016. Supporting both international and national objectives in eradicating poverty, our efforts are focused on the bottom 40% household income (B40s). We prioritise single mothers as they are the most economically vulnerable, having to support themselves and their family. This falls in line with the Government’s 11th Malaysian Plan, which aims to uplift the lives of single mothers who make up 80% of single-parent families.

These women have been empowered to start their own small businesses and today, are financially independent and able to care for themselves and their families. Their business ventures have been developed to ensure that they continuously grow and remain sustainable and profitable in the long-run. For more information, log on to http://womenofwill.org.my/

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