HADA LABO X WATSONS LAUNCHES ‘WE CARE FOR YOU’ EDUCATIONAL CAMPAIGN IN CONJUNCTION WITH ITS 10TH ANNIVERSARY CELEBRATION

July 09, 2020

Hada Labo in collaboration with Watsons has launched the ‘We Care for You’ Educational Campaign to provide skincare education to the public in caring for their skin. This month-long campaign also marks the official start of the brand’s Corporate Social Responsibility (CSR) effort that is held in conjunction with its 10th-anniversary celebration to contribute back to society.


With the launch of ‘We Care for You’ Educational campaign, the public can look forward to enhancing their skincare knowledge, which include various tips and ways to maintain beautiful and healthy skin. The Hada Labo’s skincare philosophy revolves around hydration, which is the key to tackling various skin issues. Hence, the brand has always encouraged women to care for their skin by keeping them hydrated. Hada Labo aims to assist its customers to achieve beautiful and moist skin.

“Hada Labo is happy to be kickstarting its CSR effort through the launch of the educational campaign. With this campaign that is themed around ‘We Care for You’, we aspire to impart skincare knowledge to our customers who have been supporting us for the past decade. We want to remind our customers and stakeholders alike on the importance of Hada Labo lotion as the first step to a skincare regime after cleansing. The root cause of most skin problems are caused by dehydration,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia.

Hada Labo’s Lotion will be the highlight for this campaign. There are eight lotion variants i.e Hydrating Lotion (Light/Rich), Premium Hydrating Lotion, Blemish and Oil Control Hydrating Lotion, Premium Whitening Lotion (Light/Rich), AHA + BHA Mild Peeling Lotion and Lifting Firming Lotion.

Contrary to other lotions in the market, Hada Labo Lotions are infused with up to 5 types of Hyaluronic Acid with different molecular sizes to ensure the Hyaluronic Acid can penetrate into every layer of the skin for deep and long-lasting hydration. Using Hada Labo will not only maintain skin moisture, it also helps to balance oil and water, minimize pores, delay signs of aging and prepare the skin for smooth and longer-lasting makeup.

“Thanks to the continuous support we received from our consumers, Hada Labo has been able to sustain a leading position in the lotion category in Malaysia for many years,” added Lim.

Hada Labo lotion is to be used as the first skincare step to allow for better and deeper absorption of the subsequent skincare products (i.e. essence/moisturiser/cream). Below are the steps on how to use Hada Labo lotions:

Step 1: Pour lotion, about the size of a 50 cent coin on the palm of your hand, after which it can be patted on the face. 

Step 2: Apply lotion from the bottom upwards, as this provides you with anti-aging benefits and prevent skin from sagging. 

Step 3: To allow faster absorption, you can squeeze the lotion onto the face directly from the bottom upwards and patting in the opposite direction of the pores.

In conjunction with the campaign, customers will also be receiving two complimentary bottles of Hada Labo Lotion (9ml) when they fill in their details on a microsite which can be accessed via Hada Labo Malaysia Website ( http://hadalabo.com.my/ ) and Hada Labo Malaysia FB page ( https://www.facebook.com/MyHadaLabo/ )

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