OLAY CELEBRATES THE LAUNCH OF OLAY RETINOL24 WITH ITS FIRST VIRTUAL EVENT

May 19, 2020

Leading skincare brand Olay paves the way to transformative skincare with its inaugural virtual event taking place on 27 May at 8 pm on Instagram Live - Olay Retinol24 in conversation with David Khoo and Alexis Sue-Ann. Hosted by Olay Principal Scientist David Khoo and emcee, model and Miss World Malaysia 2019 Alexis Sue-Ann, the 45-minute session is in celebration of the brand’s newly launched revolutionary collection Olay Retinol24. Offering an exclusive behind-the-scenes peek, consumers will discover science secrets and tips on how to amp up their night-time skincare regime to achieve plumper, younger-looking skin– perfect for those sleepless nights.



According to a national sleep survey done by Nielsen Malaysia in 2019, 9 out of 10 Malaysians suffer from one or more sleep problems and 47 per cent believe that lack of sleep can cause beauty or skin problems. Stress was the main reason keeping people up at night, while other factors include sleeping environment, distraction from entertainment such as television and social media, health conditions or drinking caffeinated drinks close to bedtime.

With this in mind, Olay understands to rising concerns of looking fatigued. Developed for the time-pressed millennial, Olay Retinol24’s innovative proprietary Retinoid complex keeps skin hydrated for 24 hours and gives visible skin transformation in 28 days. The best part? It does not need to be layered in a regimen, ideal those prone to staying up late while having absolute assurance in looking radiant.

In partnership with Watsons Malaysia, the live stream event will offer consumers an exclusive behind-the-scenes peek into the Olay Retinol24 range. Conversation touchpoints include; science skincare secrets and tips, an educational insider look into an Olay Retinol24 skincare routine and discover how to achieve inner and outer confidence by addressing tired skin from sleepless nights. The session will end with a live Q&A to answer all of your burning skincare questions. Olay Retinol24’s virtual event will also feature two other guest speakers – Josephine Yap and Nadiyah Shabah.

“Gone are days of complex 10-step regimens, it has become clear that millennials are looking for quick and effective solutions in their skincare, and Olay Retinol24 aims to help them streamline their night-time routine. Retinol products have gained a reputation for being harsh on the skin, but that is simply a blanket answer that does not apply to every formula. With this live-stream, we hope to educate consumers about Olay Retinol24’s unique blend that sets it apart from other products as its active ingredients and bioavailability culminate in better absorption, for a speedy and potent night-time regime,” says Mr David Khoo, Principal Scientist and Global Scientific Communications Leader for Olay.

Alexis added, “We hope to give women the Olay Retinol24 tools and secrets during the live-stream event to help them feel empowered every day. Confidence is the ability to understand your weaknesses and work towards changing them, while embracing your strengths – without comparing yourself to others whenever you walk into a room.”

OLAY RETINOL24 - EXCLUSIVE OFFERS ON INSTAGRAM LIVE

To commemorate its first virtual event, Olay will be offering three lucky attendees the chance to win one full set of the Olay Retinol24 range (UP:MYR329.70) for them to start

their restorative journey to plump and bouncy skin. On top of that, customers will be able to get RM5 discount on any Olay Retinol24 products purchased on Watsons.com.my by using “OLAYFORME” (MAY 22nd – June 14th 2020). Limited to first 1000 redemptions.

Note to Editor: FAQ on Olay Retinol24 and bio of Mr David Khoo can be found in Annexe A.

Media Contact:

Celine Koh

Assistant Brand Manager | Olay & Personal Care, MSV

Koh.c@pg.com

Product Factsheet – Olay Retinol24

Product Prices: 

· Olay Regenerist 24 Night Serum (RRP MYR109.90) 

· Olay Regenerist Retinol24 Night Moisturiser (RRP MYR109.90) 

· Olay Regenerist Retinol24 Night Eye Cream (RRP MYR109.90)

Available: All Watsons outlets and online, Shopee


Bio of Mr David Khoo, Principal Scientist and Global Scientific Communications Leader for Olay

David Khoo is a Global Principal Scientist for Skincare, based at the P&G Singapore Innovation Center. For over a decade, he has worked with an international team of talented experts to design the next generation of skincare products and diagnostic tools.

To further enhance the product development work, he also fosters collaborative partnerships with technologists, dermatologists and academic institutes around the world.

David completed his studies in the United States, where he graduated with honours from Wesleyan University, Connecticut majoring in Molecular Biology and Chemistry. He subsequently earned a Masters degree in Molecular Oncology from New York University School of Medicine.

In his spare time, David enjoys reading, taking a scientific approach to cooking, and spending time with his wife and two young boys.

FAQs on Olay Retinol24

Q: What is the different between Olay Retinol24 and other Vitamin A or Retinol products?

A: Olay Retinol24 is designed and formulated ensuring stability and effective delivery of Vitamin A actives into the skin. Olay Retinol24 uses Retinyl Propionate which is a form of Vitamin A this is milder/less irritating on skin. Vitamin A in general is sensitive to heat, UV and oxidation and are also potential skin irritants. Olay Retinol24 products are formulated such that the levels of Vitamin A (retinyl propionate and retinol) are stable and effective throughout the shelf-life of the product. Olay Retinol24 contains bioavailable Retinol24 complex which means it has better penetration and conversion to Retinoic Acid which is the form of Vitamin A that the skin can metabolise.

Q: I heard Retinol/Vitamin A is irritating to skin, will Olay Retinol24 cause skin irritation?

A: Olay Retinol24 products are safe for use by all consumers. Olay Retinol24 uses Retinyl Propionate which is a form of Vitamin A this is milder/less irritating on skin, however, there can still be some consumers who might experience skin tingling, burning, redness or peeling effect at the beginning or when they just started using the product. All these are normal reactions to Vitamin A. If it’s your first time using a Vitamin A product, we recommend to gradually introduce product into the skin by using it once or twice a week for the first 2 weeks and slowly building up to normal usage thereafter.

Q: I am pregnant and/or breastfeeding, can I use Olay Retinol24 products?

A: All of our products are safe for use by consumers including pregnant and breastfeeding women. However, we don’t suggest pregnant and breastfeeding women to use Olay Retinol24 since the skin becomes more sensitive during pregnancy and using Vitamin A might be an unpleasant experience. Separately, we suggest that you also consult your doctor.

Q: Are Olay Retinol24 products suitable for all skin types? Including sensitive skin?

A: Olay Retinol24 products are safe for use by all consumers, however, there can still be some consumers who might experience skin tingling, burning, redness or peeling at the beginning. All these are normal reactions to Vitamin A. If you have sensitive skin, we recommend other cream or serum in the Olay line-up or if you want to try Olay Retinol24,

we recommend to do a quick test on your forearm and to gradually introduce product into your regimen by using it once or twice a week for the first 2 weeks and slowly building up to normal usage thereafter.

Q: I want to try Olay Retinol24, which of the 3 products should I use? Should I use all three Retinol24 products together?

A: Olay Retinol24 contains Vitamin A which is a potent ingredient, they do not need be layered or they do not need to be used in regimen to achieve great results. We’ve designed each individual product to provide visible improvements in fine lines, smoothness, brightness and firmness. We therefore recommend that you only choose between the Olay Regenerist Retinol24 Night Serum OR the Olay Regenerist Retinol24 Night Moisturiser. If it’s your first time to use a Vitamin A product, we recommend to gradually introduce product into the skin by using it once or twice week for the first 2 weeks and slowly building up to normal usage thereafter. If you are interested in an eye cream, then you can choose Retinol24 Eye Cream and use it on its own or add in your current regimen. It is also ok to use Retinol24 Eye Cream along with either the Retinol24 Moisturiser OR Serum, if your skin can tolerate it.

Q: Can I use Retinol24 with another moisturiser or another retinol treatment?

A: We do not recommend applying two retinol products at the same time. Olay Retinol24 is intended to replace the current retinol serum or moisturiser you might be using. If you’re using Retin-A or another prescription retinol product, please check with the doctor who prescribed it for advice. You can, however, use Retinol24 in combination with another, non-retinol product. For best results, apply Retinol24 first then follow with your other moisturiser. A great choice would be our Olay Regenerist Micro-sculpting Cream.

Q: Can Olay Retinol24 products be used in the morning?

A: Olay Retinol24 is designed to be a night skin care or to be used at night, however, it is safe for use during the day, but we recommend using with Olay Regenerist Whips with SPF25 or your preferred UV product for sun protection during daytime.

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