Nestlé continues innovation streak with launch of Starbucks® Premium Instant/Soluble coffee

May 24, 2020

Nestlé Malaysia is introducing another compelling segment with the launch of Starbucks® Premium Instant (Soluble) coffee. The new range consists of Medium Roast and Dark Roast coffees, as well as a variety of coffee beverages. Available in multi-serve tins and single-serve formats, the products combine the unrivaled expertise and heritage of Nestlé in the instant coffee segment with the unique signature premium taste of Starbucks®.  




From April 2020, consumers will be able to enjoy high quality Starbucks® coffees in a convenient instant/soluble format, at home. This comes after Nestlé Malaysia introduced Malaysians to the exciting ‘Starbucks® at Home’ coffee last September 2019. The range was made up of 11 products, including whole bean and roast and ground packaged coffees, as well as the first-ever Starbucks® capsules developed using Nescafé Dolce Gusto proprietary coffee and system technologies. The products were the first innovation jointly developed by Nestlé and Starbucks® after the two companies formally created a global alliance allowing Nestlé to expand its coffee portfolio, beyond Nescafé and Nespresso, adding another iconic brand, Starbucks®.




The Medium Roast is a smooth and balanced Latin American coffee with creamy notes of milk chocolate and nuts, while the Dark Roast is a fuller-bodied, bold Latin American coffee with a sweet roast flavor and notes of delicious dark chocolate. 



The new coffee beverages are directly inspired by signature Starbucks® beverages, available in Cappuccino, Caffè Latte, Caffè Mocha and Caramel Latte.


Mr Othman Chraibi, Business Executive Officer, Beverages Unit, Nestlé Malaysia Bhd, said, "The continued strong collaboration between Starbucks® and Nestlé enabled us to move at speed and to expand the Starbucks® brand into the instant/soluble coffee segment, which consumers in Malaysia know and love. We are delighted to keep leveraging on our coffee expertise to create new coffee premium experiences for consumers to enjoy conveniently in the comfort of their homes. We are very excited to introduce our high-quality Starbucks® premium instant coffee range, as it is a great solution to recreate the signature Starbucks® beverage with no preparation hassle. It has never been easier to be your own Barista.”



All products are crafted with the same high-quality, ethically sourced C.A.F.E. Practices Arabica beans that are served in Starbucks® coffeehouses around the world.


The ‘Starbucks® at Home’ Premium Instant (Soluble) coffee range will be available on Lazada and Shopee as well as selected retailers and supermarkets.


About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in 189 countries around the world, and our 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Our performance is driven by our Nutrition, Health and Wellness strategy present in Malaysia. Since 1912, we have been nourishing Malaysians for over a century through our quality brands and products, whilst maintaining our Halal excellence and integrity. This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more, please visit www.nestle.com.my or our Facebook page at http://www.facebook.com/NestleMalaysia 


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