April 07, 2020

Kenny Rogers ROASTERS (KRR) and Mamee Double-Decker Sdn. Bhd. partnered up to contribute 100 sets of delicious and wholesome Seoul Sedap Chikin meals to the brave medical front-liners at Pusat Kesihatan Lembah Pantai Kuala Lumpur under the Ministry of Health (MOH).

The initiative of contributing the meals to the medical front-liners during this one-month coronavirus (Covid-19) Movement Control Order (MCO) period is in line with the company’s commitment to encourage and keep the front-liners nourished, who have been tirelessly working to curb Covid-19 and treat patients.

“Food is an essential part of our lives − providing us with energy and nutrients to be healthy and active. As a corporate citizen of Malaysia, Kenny Rogers ROASTERS is doing its part by providing wholesome and delicious meals to these frontline heroes, as an expression of our gratitude to them for sacrificing and risking their lives during this critical period. Our hope is to ease their burden in our own small ways, amidst this difficult time. We also want to let them know that they are not alone in this combat against Covid-19 and we stand together with them,” said Kennie Thong, Senior Marketing Manager of Berjaya Roasters (M) Sdn Bhd.

Apart from the meal contribution to Pusat Kesihatan Lembah Pantai Kuala Lumpur, KRR recently delivered 900 sets of Kenny’s Quarter Meals to the medical front-liners at Hospital Sungai Buloh as part of their ongoing corporate social responsibility (CSR) initiative.

Kenny Rogers ROASTERS is urging Malaysians to support all front-liners by abiding with the Movement Control Order (MCO) strictly, avoid unnecessary trips to crowded places, practise social distancing, and to #StayHome. The public is reminded to wear face masks correctly so it is used effectively, as well as to sanitise and wash hands frequently.

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Kenny Rogers ROASTERS (“KRR”) was originally set up by popular Country and Western singer, Kenny Rogers, and former Governor of the state of Kentucky, John Y Brown Jr, in 1991. In April 2008, Berjaya Corp Bhd (BCorp) wholly owned subsidiary of ROASTERS Asia Pacific and master franchise for KRR fully acquired the chain’s parent, US-based NF Roasters. Berjaya Roasters (M) Sdn Bhd, a subsidiary of BFood and BCorp, is the operator for KRR chain of restaurants in Malaysia.

KRR is a multi-award winning mid-casual dining restaurant with rotisserie roasted chicken as its main core product complemented by a wide variety of wholesome choices. With restaurants all over Malaysia, KRR has also expanded internationally and has restaurants operating in Philippines, Singapore, Thailand, and India.

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