THE MUSIC RUN 2019 BY CIMB - 20,000 PARTICIPANTS Rocked Out at the Fun Run

December 02, 2019

The KL Sports City in Bukit Jalil recently took on a carnival-like atmosphere featuring music, fitness and fun at The Music Run by CIMB. Combining the elements of music and running, The Music Run by CIMB took the form of a 5-kilometre and 10-kilometre running race with more than 100 speakers lining the entire Sound Track circuit, culminating in what is regarded as the world’s best finish line party. With a giant stage showcasing local bands The Venopian Solitude, Ryot Jones, Nik Qistina and the renowned Live The Beat show, this fun and energetic event, held for the sixth consecutive year, saw 20,000 participants revelling in a one-of-a-kind, safe, healthy, fun and sustainable experience.



Dubbed “Asia’s fittest party”, the event was also Malaysia’s first carbon neutral mass participation event and the most sustainable running event in the country. One particularly notable accomplishment was the independent tracking of all greenhouse gas produced during the event. With the help of CIMB as Presenting Partner of the event, these emissions will be offset through an investment in a water filtration project in Indonesia that uses ceramic filters to produce safe drinking water, thus eradicating the traditional requirement to boil water prior to drinking it. This is a Gold Standard project, which contributes to United Nations’ Sustainable Development Goal (SDG) number 13 - Climate Action while benefitting local communities by contributing to at least two additional SDGs.




Mohamed Adam Wee Abdullah, Group Chief Marketing Officer of CIMB Group said, “CIMB was very clear on its presenting sponsorship’s objective to have The Music Run as a way to champion sustainability, which is one of the key pillars in our current growth strategy. To that end, we were delighted and encouraged to receive so much positive feedback from the event participants. The Music Run proved to be a great platform to raise awareness, encourage and empower participants to embrace sustainability, while having fun at the same time. Kudos to The Music Run team and partners for their hard work in making the event a huge success.”

According to Sam Middlehurst, Managing Director of Fresh Events Asia, “When we were planning The Music Run by CIMB, we had two goals in particular. The first was to make this event bigger and better than in previous years. The second was to lead the industry in sustainable event practices by staging Malaysia’s most eco-friendly mass participation event. These were rather ambitious goals, but in CIMB we found a truly committed and dedicated partner equally determined to ensure we accomplished these goals together. And I am proud to say we did!”




“I would therefore like to thank CIMB for their support and commitment to seeing our efforts come to fruition. We have truly raised the bar this year, and we look forward to having CIMB partner with us again as we adopt this blueprint going forward for future events,” he added.

Advocating for More Fun, Less Waste, this year’s Music Run took an active stance to achieve their sustainability goals through their partnership with Visionary Solutions, using proprietary technology by Sweden’s Bluewater, one of the world’s most innovative clean water solution companies. By providing a revolutionary water distribution system at the event, The Music Run managed to eradicate the need for single-use plastic water bottles. Participants were given access to 100% clean, safe and purified drinking water for free at the event, using reusable water bottles provided by CIMB in their run pack to conveniently refill at stations strategically placed at the venue.

This initiative has potentially prevented 80,000 single-use plastic water bottles from entering our landfills and oceans. Moreover, the organisers successfully eliminated more than 40,000 pieces of single-use plastic wrapping from items in participant run packs, including T-shirts and medals.







Ahmad Luth bin Hamizan and Mohd Nor Afifi bin Haron were crowned the winners of the 5- and 10-kilometre Speed Categories for men; with Savinder Kaur A/P Jogindr Singh and Mercy Njeri Mwangi taking home the prize for the 5- and 10-kilometre Speed Categories for women respectively. A special award was also presented to the Top Malaysians of each speed category. The winners for this category are Mohd Nor Afifi bin Haron and Rachel Ting JingJing for the 10-kilometre category; with Ahmad Luth bin Hamizan and Savinder Kaur A/P Jogindr Singh for the 5-kilometre category. Each winner went home with cash prizes and other goodies, including Malaysia’s first Winners’ Trophies made from recycled E-Waste provided by CIMB in collaboration with ERTH, a Malaysian company specialising in the recycling of e-waste.

To get their adrenaline pumping, participants were treated to local acts like Nik Qistina, Ryot Jones and The Venopian Solitude. As the sun set, the party atmosphere was further heightened by the energetic prowess of the Live The Beat Squad and Dance Crew as revellers rocked the beat with The Music Run’s iconic “Rock Hand”, made from recycled cardboard by Paperway.

Further contributing towards the sustainable agenda, the entire Music Village was abuzz with industry-leading waste and food management initiatives to ensure the event was as sustainable as possible. As part of the effort to reduce, reuse and recycle waste wherever possible, participants were introduced to KLEAN, a green enterprise which rewards consumers for recycling using their “reverse-vending machines”, and iCYCLE, providers of the dedicated recycling bins dotted around the venue.

Meanwhile, all compostable food waste at the Food Village was collected and taken to a composting facility operated by Ground Control. This nutrient rich compost will be used by the Free Tree Society to plant trees that will be donated and replanted at local schools. Any leftover clean food was given to The Lost Food Project, which adopts appropriate food and hygiene standards in redistributing the food to those in need.

More information about the event can be found at www.themusicrun.com.my.

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