the Curve - A Cuddly Christmas at the Curve

December 07, 2019

The Christmas magic is in the air once again, and Malaysians will come together to celebrate the festive season with great zest and enthusiasm! This year, the Curve brings together a heart-warming celebration with A Beary Merry Christmas, which is sure to get shoppers in the Yuletide spirit.

From November 29 to December 25, 2019, the mall’s Centre Court will truly be a dream come true for kids as it transforms into a beary wonderland, with a larger-than-life-sized playroom taking centre stage, filled with toys, colourful play blocks and even a replica of Santa’s sleigh. The highlight of the campaign will be various types of snuggly teddy bears placed around the Centre Court, along with many instaworthy areas, for your Christmas photos!

A massive 30-foot Christmas tree on display at the Piazza, as well as many other Christmas trees strewn with sparkling fairy lights and glittering ornaments, the enchanting ambiance is sure to excite patrons during the cosiest time of the year.

Amidst this jolly setting will be a cute and whimsical musical performance entitled, Merry Beary Musical Christmas. The specially choreographed performance will see a life-sized bear come to life and entertain patrons alongside cheerful performers dancing to Christmas tunes, in a magical show that is bound to captivate audiences young and old. The live musical will encompass the true Christmas spirit of love, friendship and festive joy. The performances will take place on weekends and Public Holidays at 2.00pm and 5.00pm throughout the campaign.

Jazmi Kamarudin, Senior General Manager of the Curve commented, “Christmas is a truly magical time of the year, so we wanted to create a campaign where patrons will be able to experience special beary moments with loved ones. The festive season is synonymous with coziness and love, which is the main reason why we chose teddy bears as the main theme, as they are a timeless representation of all things warm and fuzzy! Accompanied by the enchanting musical, we are confident that visitors of all ages will be fascinated by what we have in store and we hope that they will have a truly merry Christmas at the Curve.”

Adding on to the festive fun, there will be a myriad of other activities to keep you and your loved ones entertained! Throughout the campaign period, there will be various exciting workshops and activities for children. From 14 December, don’t miss out on the chance to meet Santa and Santarina or the joyful Christmas carollers belting out beloved Christmas tunes during the weekends, Christmas Eve and Christmas Day.

Christmas comes early at the Curve! Shoppers who spend a minimum of RM500 in a maximum of two receipts will be able to redeem an adorable Snuggly Bear sleeping kit courtesy of the Curve. All redemptions are subject to terms and conditions and while stocks last.

Boost users, this one’s for you! Throughout the month long Christmas campaign, users who spend a minimum of RM100 using the Boost app in participating stores, will instantly receive a rebate of RM10! Terms and conditions apply. Eager to learn more about the Curve’s Christmas campaign? Contact the Curve Customer Care Officers at 03-7710 6868 or visit or the Curve’s Facebook page at or Instagram page at (thecurve_official).

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