Toys“R”Us Asia Brings an Exclusive “FROZEN 2” Experience to Malaysia

November 12, 2019

The world fell in love with “FROZEN” and now the wait is finally over for fans as the sing-along franchise returns to capture their hearts for a second time! Building up to the big movie launch in November, Toys“R”Us – Asia’s leading toy, baby and education products retailer with a focus on fun and developmental play, has unveiled the latest line of “FROZEN 2” toys in stores across Malaysia.


The brand new line-up makes perfect Christmas stocking fillers or year-end treats for anyone and everyone who loves FROZEN. You definitely should NOT be letting go! Browse through the entire FROZEN 2 toys collection here.

WELCOME THE ARENDELLE ROYAL FAMILY INTO YOUR HOME: ONLY AVAILABLE AT TOYS “R” US

Welcome a blast from Arendelle’s past into your home with the exclusive Disney Frozen 2 Arendelle Royal Family Fashion Doll Set, only available at Toys“R”Us. This 4-pack of classic fashion dolls inspired by Disney's Frozen 2 – featuring toddler Anna and Elsa, King Agnarr and Queen Iduna dolls, will undoubtedly entertain the children during the long year-end school holidays or will be an ideal gift for Christmas. Kids will be able to spend hours having dress-up fun with each doll’s stylish outfit pieces, recreating family scenes from the movie. The Disney Frozen 2 Arendelle Royal Family Fashion Doll Set is available at RM229.90 (WM) and RM241.90 (EM) in all Toys“R”Us stores nationwide and via the online shop here.

SING YOUR HEART OUT!


The all new Singing Doll set makes the perfect gift for young “FROZEN” fans to sing along to their favourite songs from the movie. The set includes the Elsa Fashion Doll who comes wearing her light blue FROZEN-inspired dress; and the Anna Fashion Doll, who stuns in a purple sequel-inspired outfit with removable boots. At a simple push of a button, kids can see their dresses light up and hear a snippet of an original song from “FROZEN 2”, capturing all the magic and melody from the movie. Toys”R”Us is where the music begins, here. Get yours now for RM159.90 (WM) and RM167.90 (EM).

MIX! MATCH! COLLECT! Endless possibilities with the new FROZEN 2 Fashion Dolls



Keep the ancient Arendelle magic alive by collecting the entire set of “FROZEN 2” dolls including Elsa, Anna, Kristoff, Sven and Olaf who each come dressed in their signature outfits, allowing fans to move them into different poses, perfect for enacting dialogue from the movie. Children with a passion for styling and inventing new looks can enjoy the FROZEN Sister Styles Elsa and Anna Fashion Dolls that have the ultimate accessories kit: extra-long brushable hair, six elastic bands, two hair clips and a beautiful comb! Mix, Match and Collect from Toys”R”Us here at RM159.90 (WM) and RM167.90 (EM).

IT’S TIME FOR POP ADVENTURES TOYS!

The world of “FROZEN” comes to life with an exciting playset of “FROZEN 2” Pop Adventures toys! The playset includes the Arendelle Castle with Elsa and Anna’s bedroom, and an Arendelle Village with a mini Anna doll, three potion bottles, a key and a cart – perfect for kids to stir up fun creations with Elsa and Anna. Pop Adventures playtime wouldn’t be complete without the FROZEN 2 Surprise Blind Boxes – a fun guessing game letting kids open a crystal case to reveal their favourite FROZEN 2 character. For an extra dose of surprise and celebration, once children open the case for the first time, they will experience a dazzling burst of confetti! Find your surprise at Toys”R”Us here, available from RM29.90 onwards.


Jo Hall, Chief Commercial Officer of Toys“R”Us Asia, commented, “The original FROZEN fast became a global phenomenon and FROZEN 2 is set to be just as popular. Providing families in Malaysia with unique experiences that bring a piece of the movie to our stores is part of our commitment to FROZEN 2 fans and we are delighted to have done it again for this heartwarming Disney movie favourite.

BUILD YOUR OWN ARENDELLE CASTLE



Let your child recreate magical moments from Disney’s Frozen 2 movie with LEGO®. Elsa’s Wagon Adventure is a wagon toy building set specially designed to be fun and easy for kids aged 4 and up. The characters and a LEGO® baby reindeer figure offer role-play fun, while the special Starter Brick base lets even first-time builders experience the pride of constructing buildings, vehicles and more, all on their own. Get yours from Toys“R”Us here at RM159.90.



The Arendelle Castle Village playset from LEGO® will give any fan of the movie endless hours of magical creative play. Perfect for re-enacting favourite scenes, Anna and Elsa’s home has 3 stories that can be easily removed and reassembled for play access inside. The furniture pieces are also designed to be easily moved and rearranged between the throne room, bedroom and attic floors. Outside, the market stalls are full of their finest produce, and there's a rowing boat at the jetty, just waiting to be taken on an adventure! This Arendelle playset includes 3 favourite Disney characters and 3 LEGO animal figures. Get it at Toys“R”Us here for RM429.90.


ENJOY EXCLUSIVE AND EXCITING SURPRISE GIFTS

As the chosen home for “FROZEN 2”, Toys“R”Us Malaysia is offering exciting exclusive gifts with purchase of FROZEN 2 merchandise. Exclusively for Star Card members, they stand a chance of winning one of only two FROZEN 2 Arendelle Castles available in Malaysia – worth RM1,900. To participate, purchase any Hasbro FROZEN 2 products in November or December and be named the top spender of the month to win!

Collect limited edition gifts with purchase of FROZEN 2 merchandise. Get a stationery gift set featuring a pencil, eraser, sticker sheet and a beautiful pencil case that every kid has got to have in their schoolbag! The stationery giftset is available with any purchase of Hasbro FROZEN 2 items above RM120 at Toys“R”Us Malaysia stores or the online shop in a single transaction. Valid while stocks last, make sure to grab yours as soon as possible.



And last but not least, Toys “R”Us Malaysia has an exclusive, limited edition LEGO® Disney Elsa’s Winter Throne when you purchase any LEGO® Disney Princess playset items worth RM279 in a single transaction from Toys“R”Us Malaysia stores or the online shop here.

TOP SPENDERS REWARDED WITH FROZEN 2 MOVIE VOUCHERS

True Frozen fans know, one item is never enough and watching the movie just once at the cinema is equally insufficient. So, add to your collection to your heart’s content and you may just get one more trip to the cinema courtesy of Toys “R”Us. From 1 to 20 November 2019, the Top 50 spenders in this cumulative time period will each receive two vouchers for tickets to watch Disney’s Frozen 2 at the cinema.

TOYS “R”US BRINGS FROZEN 2 BEYOND THE STORE

Frozen fans can check out all the exciting Frozen 2 merchandise and goodies from Toys “R”Us not just in the stores, but also join in at special offsite displays this November. Catch the Frozen 2 offsite display at the Orange Atrium in Sunway Pyramid from 8 November to 1 December 2019 and right outside the Toys”R”Us store in Mid Valley Megamall from 14 to 24 November 2019.

EXPERIENCE THE KINGDOM ARENDELLE

In anticipation of the blockbuster film’s release on November 21, 2019, Toys“R”Us Malaysia is partnering with Disney to set up a truly magical FROZEN 2 themed decorative area, complete with life-size statues of Elsa and Anna, in their flagship store at Mid Valley Megamall. It’s your opportunity to immerse yourself in the kingdom of Arendelle and capture those precious moments for social media.


About Toys“R”Us (Asia) Limited

Toys“R”Us (Asia) Limited is headquartered in Hong Kong. As of year-end 2018, the company operated over 450 stores with more than 10,000 team members in Japan, Greater China and Southeast Asia – including Brunei, China, Hong Kong, Japan, Malaysia, Singapore, Taiwan and Thailand – and licensed over 85 stores in the Philippines and Macau. In March 2017 Toys“R”Us Japan was successfully integrated into Toys“R”Us (Asia) Limited. As of August 3rd 2019, Toys“R”Us Asia operates over 42 stores in Malaysia, including pop-up stores and off-site sale locations. For store details, please refer to the Toys“R”Us Malaysia website here.

Toys“R”Us (Asia) Limited operates as a separate legal entity and is financially independent from all other Toys“R”Us current or former operating companies around the world. The company operates under a 79% - 21% ownership structure between the Taj Noteholders, a group of investment funds and financial institutions who collectively manage billions of dollars of committed capital, and Fung Retailing Limited, the retailing business of the Fung Group, which extends across Asia, Europe and the UK.

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