GUARDIAN MALAYSIA OFFERS UNIQUE AND EXCLUSIVE LIMITED EDITION GUARDIAN TOKIDOKI TRAVEL SERIES – Start Your Travel Adventures with tokidoki!

November 01, 2019

October month promise you with more exciting news as Guardian Malaysia continues to excite and reward its customers by collaborating with the internationally recognized and iconic lifestyle brand tokidoki.  Guardian Exclusive tokidoki Travel Series officially launch at discounted prices beginning 31 October until 31 December 2019 in all Guardian stores. 



DY Cho, Marketing Director, Health and Beauty, South East Asia, Guardian Health And Beauty Sdn Bhd said; “We are extremely excited to have this collaboration with tokidoki, a brand that has achieved a global cult-like following with its colourful, eye-catching, larger-than-life characters and art-form created and designed by co-founder and Chief Creative Officer Simone Legno.”


“With this promotion, our customers can purchase these beautiful limited-edition Guardian tokidoki travel bags at more than an incredible 70% discount.” “As a global brand, tokidoki has collaborated with world class brands such as Karl Lagerfeld, the Guggenheim Museum, LeSportsac, Onitsuka Tiger, Marvel, Hello Kitty, Fujitsu, Levi's, Xbox, Barbie, Canon and many others.” “Therefore Guardian is especially honored when Simone Legno created the art on 3 limited edition travel bags which we call the Guardian Exclusive tokidoki Travel Series.  


If you look carefully, you will see that the designs are incorporated with health and beauty item elements with the tokidoki characters. You can see some items, for example, like lipstick and nail polish which you can buy at Guardian and you will also see an Orange Store included which represents Guardian stores.” “We believe that this Guardian Exclusive tokidoki Travel Series will be a hit with our customers because travel is a key part of our modern lifestyle. Our customers’ value experiences that money can’t buy, and travel is one of the best ways to get these experiences. Hence the boom we are seeing in the travel industry currently and what better timing to have this promotion with the year-end Christmas and New Year holidays coming up,” Cho added.


In a special video recorded for this launch, Simone Legno said he was proud to have collaborated with Guardian Malaysia, Malaysia’s leading pharmacy, health and beauty retail chain on this impactful initiative and hoped that these travel bags will inspire a whole new tribe of tokidoki travellers. Simone said: “Travelling to me is a very important part of the modern lifestyle.  To me traveling inspires me and opens my mind to different cultures and people of the world and gets my creativity going.  tokidoki and traveling are synonymous with each other.” “tokidoki which means ‘sometimes’ in Japanese, signifies waiting for that moment that can change one’s destiny, that can happen in one’s life by chance or by meeting a new person.” “And traveling can allow that moment to happen,” Simone concluded. 


The Guardian Exclusive tokidoki Travel Series contains a Tote Bag, Backpack and a 20 inch Luggage. They are available at a discounted price of; • Tote Bag RM80 (Purchase with purchase) RSP* RM280 • Backpack RM100 (Purchase with purchase) RSP* RM440 • Luggage RM170 (Purchase with purchase) RSP* RM600

* RSP = Regular Selling Price To qualify to buy these travel bags at these discounted prices, Guardian customers only need to spend RM30 and above with participating brands in a single receipt or RM50 and above without participating brands in a single receipt. As the Guardian Exclusive tokidoki Travel Series are limited-edition, purchases are on a first-come, first-served basis.


About Guardian Malaysia  

Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 52 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 440 stores nationwide, providing an unrivaled variety of pharmaceutical, health and beauty products. The chain of stores serves more than 30 million customers across the country. 


About tokidoki  

tokidoki, which translates to “sometimes” in Japanese, is an internationally-recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s Chief Creative Officer, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships. For more information, please visit www.tokidoki.it

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