Guardian Debuts Korean-Inspired Lucky Boxes for Singles Day 11.11

November 10, 2019

Are you feeling lucky? Guardian Malaysia is debuting Korean-inspired Lucky Boxes nationwide this 11th of November to celebrate Singles Day, and in conjunction with the launch of Botaneco Garden’s new Camellia and Rice Oils hair and body care line.



What Is A Lucky Box?
Lucky boxes are popular in Korea, Japan and China where consumers pay a fixed amount, but receive 2 or even 3 times the value in curated products from a single brand, or a selection of products from one retailer, all beautifully packed in a box. Customers look forward to the launch of Lucky Boxes because they want more value and more surprises!



The Guardian Lucky Boxes will be available at all Guardian outlets, nationwide, priced at RM50, yet providing a minimum value of RM100 to a maximum value of RM150 of curated full-sized health and beauty products.


Singles Day, November 11 is the largest offline and online shopping day in the world, and was selected as an ideal launch date for Guardian’s first foray into Lucky Boxes.  

Is Botaneco Garden’s New Camellia & Rice Oils Range In Your Box?
Among the most anticipated items in the Guardian Lucky Boxes are the new Botaneco Garden Camellia & Rice Oils range of nature-inspired shampoo, conditioner, hair oil, hair treatment, body wash, body lotion and hand cream. Not every box will have these products, so consumers who do get them are extremely lucky.


According to Marketing Director, Health And Beauty, South East Asia Guardian Health And Beauty Sdn Bhd , Cho Do Youn, Botaneco Garden’s extensive line-up of products, and devoted customer base make it an ideal Lucky Box range.

“Botaneco Garden has more than 50 SKUs, making it among the most extensive nature-inspired bath and body care ranges in Guardian. It is consistently a best sellers as it is developed for the hair and skin care needs of Asian consumers.  Made using eco-certified and organic ingredients, with formulations that are free from specific harmful chemicals and with packaging that can be recycled, it is environmentally friendly, too. As more Malaysians adopt eco-friendly lifestyle, Botaneco Garden products fit their lifestyles and their needs.”

“This is the first ever Lucky Box for Guardian Malaysia, and we are confident that with products from Botaneco Garden’s new range as an extra special  surprise in some boxes, consumers will be eager to at least double their value, and be among the first to try the new products from this range,” Mr Cho explained.

The new range is a unique formulation that combines 100% ECO-CERTIFIED organic Camellia seed oil from Japan, rich in Oleic Acid and organic Rice bran oil from India, rich in antioxidants to leave the hair and skin healthy.

The range includes shampoo, conditioner, hair oil and hair treatment that gently helps to improve the condition of damaged hair and increases hair strength; and body wash, body lotion and hand cream that hydrates the skin which helps to promote smooth skin to give comfort and softness.

Botaneco Garden Organic Camellia & Rice Oils Hair Range for Damage Repair – How it works
This four step hair care range is for damaged hair. Enriched with Plant Keratin, it helps to improve the condition of damaged hair and increases hair strength, reduce the formation of split ends and cuticle damage by smoothening the hair cuticle. As damaged hair can look dry, this range has Panthenol that helps to improve hair shine, and Vitamin E that helps to protect hair follicles from free radical damage.

It is formulation free from parabens, silicone, colorant, alcohol, mineral oil, petrolatum, DEA and lanolin so that users can be confident and assured in their choice of nature-led beauty solutions.

For best results use as a full regime. Start with shampoo and conditioner, with hair oil used on damp hair before blowing drying, and as a final step to smooth down flyaway. Hair treatment should be used once a week.

“The Botaneco Garden Organic Camellia & Rice Oils range is ideal for people with damaged hair such as split ends and cuticle damage, who wish to increase hair strength as it is developed to address these hair issues. It is gentle with an enchanting fragrance,” Mr Cho explained.


Botaneco Garden Organic Camellia & Rice Oil Body Range for Smoothening – How It Works

The Botaneco Garden Camellia & Rice Oils bath and body range is especially suited for those who desire smoother skin as the ingredients can help to deeply nourish, maintain a healthy skin tone, restore skin elasticity and provide hydration for smooth, soft and more comfort for skin.  It is available as body wash, body lotion and as hand cream.

It is enriched with Plant Keratin to assist in maintaining skin moisture content, and suppleness of skin. The addition of Niacinamide contributes to a flawless, resilient and radiant skin.

It is recommended to use the full range starting with the body wash that is formulated free from paraben and soap, followed by the body lotion, that is formulated free from petrolatum to nourish and smoothen your skin.  In addition, the hand cream is formulated free from alcohol formulated and non-sticky to gently moisturize and smoothen skin.

“The Botaneco Garden Lucky Box launch is an ideal time to get lucky with the damaged hair and skin smoothening products you need, at multiple times the value. Get it for yourself, or as gifts. It comes in a minimalist box that can be reused. Head to Guardian and get lucky!” Mr Cho said.

Products in the Botaneco Garden Camellia and Rice Oils range retail for RM20.70 each for the damage repair hair shampoo (500ml) and hair conditioner (500ml), RM19.60 for the hair oil (95ml) and RM16.50 for the hair treatment(225ml). For the smoothening body range the body wash (500ml) retails for RM20.70, the body lotion (400ml) is RM16.90 while the hand cream (60g) is RM9.80. Products are available at Guardian stores and the Guardian e-store nationwide.

The Guardian Lucky boxes will be available at nationwide on Singles Day 11/11/2019. Stocks are limited, so head over early to get lucky.

Follow https://www.instagram.com/mybotanecogarden/ for more information and updates on Botaneco Garden activations.

 About Guardian Malaysia
Guardian is Malaysia’s leading health, beauty and personal care chain, trusted by consumers for high quality products at affordable prices. A trust that has been earned over five decades of service and commitment to our customers, starting from the first 200 square feet of retail space we occupied at The Weld, Kuala Lumpur 52 years ago.

Today, we operate more than 440 stores at high streets, popular shopping malls, as well as in the e-commerce space. We serve an average of 33 million customers a month, who recognise us for our unrivalled variety of quality pharmaceutical, health and beauty products, many of which are exclusive.

Guardian's beginnings can be traced back to 1967, when it was set up to cater for the community’s need for pharmaceutical and quality personal care products. Since then, the concept of providing specialised health and beauty products in a professional environment have gained popularity and Guardian started to expand. Guardian is now part of the Dairy Farm International Group, which has operations throughout Malaysia, Brunei, Singapore, Indonesia, Vietnam and Cambodia. The stores in Malaysia are owned by Guardian Health And Beauty Sdn Bhd.

To ensure the best possible customer service, trained pharmacists are on hand to give professional advice and consultation to customers. Guardian pharmacists undertake regular refresher courses to learn about new drugs in the market and to keep abreast with the latest medical changes in the environment.

As a testament to our success, Guardian has received many industry accolades. Among them are: 
  • In 2000, we were listed as the largest pharmacy chain in the Malaysian Book of Records.
  • In 2003, we received the National Award for Creativity and Innovation from the Malaysia Design Technology Centre. The judges singled out Guardian for our outstanding creativity and innovation in brand development, which in turn contribute to the overall image of Malaysia as a country that produces quality products and provides distinctive service. 
  • In the Putra Brand Awards over the past 3 years, Guardian was awarded 2 Bronze medals and 1 Silver medal in the Retail Category.
  • The Malaysia Retailers Association (MRA) acknowledges our efforts through the “Service and Courtesy Excellence Awards for Retailers” where our participating stores have won Best Pharmacy Store and Best Specialty Store over the years. 
  • The BrandLaureate Award accorded us with Brand Excellence in Retail, Health, Beauty and Personal Care for 2016/2017.

As part of the Dairy Farm Group, our vision is to build Guardian stores that customers trust, delivering quality service and value. We see our role as helping our customers to uncover the BEAUTY that lies behind HEALTH.

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