Heuk Hwa Dang - Malaysia First Korea No. 1 Premium Tea And Dessert House

October 09, 2019

Bubble Tea has become a hype in Malaysia and has been springing up especially at SS15 Subang Jaya. This round I will introduce to you Heuk Hwa Dang, Korea No. 1 Premium Tea and Dessert House in Hongdae, that arrived in Malaysia on 24th August 2019. 

Heuk Hwa Dang is located along the street at SS15 Subang Jaya and it meets Malaysian's preference for beverages. During the opening ceremony, Timothy Chee, representative of Malaysia Heuk Hwa Dang mention,"The main reason why we want to introduced Heuk Hwa Dang to Malaysia is because of its business model. And it has a very substantial philosophy behind to support the brand. Heuk Hwa Dang is a premium dessert house franchise in South Korea, but the brand has never exaggerated its brand market positioning- which marks the company's sustainable business policy. Besides the signature brown sugar pearl milk, consumers can also enjoy other series of beverages such as Rose Bubble Milk tea, Matcha Bubble Milk Tea, Coffee, Ice-cream, Nougat crackers and other premium tea, in a simplistic and delightful designed environment, allowing the consumer to experience Korean's style of romantic gathering moments.

Timothy mentioned that Koreans' life is inseparable from Coffee. Hence Heuk Hwa Dang includes coffee as part of the menu at the very beginning, the drinking bar has a coffee making section that allows the guests can also enjoy a cup of good coffee. As for the new trend beverage, Heuk Hwa Dang's brown sugar coffee latte with pearl, which has now become the new flavor trend for brown sugar pearl drink.

According to Timothy, even Heuk Hwa Dang comes to Malaysia from South Korea, the brand still adheres to the pure flavor that belongs to Heuk Hwa Dang. Therefore, almost 90% of the raw materials in the store are from South Korea, which we hope to bring the best taste enjoyment to every consumer.

Background About Heuk Hwa Dang

Heuk Hwa Dang started in 2018 and currently owns 80 branches in South Korea. There is almost a new outlet opening every week which currently there are more than 20 self-owned outlets. 

As a momentous moment for cultural exchanges and brand expansions, Malaysian Heuk Haw Dang kickstarts the opening ceremony with traditional Korean performances. Besides that, the brand showcases the short drama "It's You" starred by Malaysia's beatbox singer during the launch. As Heuk Hwa Dang hoped to become a brand with stories, the main idea behind the story 'It's You' reflects the brand's thought to the consumers- It's You, Heuk Hwa Dang will ultimately bring the Korean Culture and the best drinking experience exclusively for you!

Koujee makes an appearance as a special guest and performs by sing "It's You" that attracts the crowd. And the event ended with K-Pop dance performance that brought the event to the climax. In conjunction with the official opening of the Heuk Hwa Dang, the outlet announced the special offer of RM1 ice cream promotion during the opening day and upcoming weekend on 5th and 6th October 2019.

Heuk Hwang Dang
57, Jalan SS15/8a,
SS15, $7500 Subang Jaya,

Branch Outlet: Taylor University Lakeside's Campus,
                         1, Jalan Taylors, $7500 Subang Jaya

Business Hours: 10am - 12am (Monday to Thursday)
                           10am - 1am (Friday to Sunday)

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