Simple® Skincare Spreads Kindness to Community with #KindisSimple Campaign

August 22, 2019

As a Malaysian, we are willing to share our kindness to others. Holding kindness at the heart of everything we do, Simple® Skincare actualizes our benevolent commitment to others by advocating kindness through the launch of the #KindisSimple campaign. In August and September 2019, Simple®, together with WOMEN:girls, a local cause-driven not-for-profit organization (NPO), and Guardian is spreading kindness within the Malaysian community.

Kind is our mission. Beyond being kind to skin by creating the gentlest facial products with only pure, skin-loving, ingredients that works in harmony with sensitive skin, we inspire people to be kind to their community and planet as well.

Bringing to life our belief that a simple act of kindness can go a long way, Simple® invites all Malaysians to stand with us and pledge #KindisSimple.

How to pledge?

Step 1: Post a selfie with 'OK Hand Sign' on Instagram or Facebook.
Step 2: Insert hashtag #KindisSimple and #guardianmy
Step 3: With Simple will pay your kindness forward WOMEN:girls with a 3-Step-Starter kit.

As a token of appreciation for pledging with us, Simple® is extending a pack of complimentary Cleansing Facial Wipes 7s, available for redemption at all physical Guardian stores from 1 to 31 August 2019.

Simple® x WOMEN:girls

WOMEN:girls was founded to help women realise their potential as role models and to develop children to become agents of change. Bringing kindness to their skin and inspiring them with our kindness philosophy manifested in our 3-Step Starter Kit, Simple® and WOMEN:girls encourage our future generation of women to always choose kindness at the heart of everything they do. In today’s over-complicated world, a simple act of being kind to skin, people and the planet opens the gate to kindness that interludes our hectic lives.

Michelle Foo, Brand Manager, Simple® Unilever Malaysia, says, “We believe that kindness has an instant effect that lasts, and it is in everyday individual actions that we can bring kindness back to our community in today’s chaotic world. Standing in solidarity with WOMEN:girls, we hope to inspire Malaysians to make a difference with a simple pledge to spread kindness together.”

“We are heartened to have Simple® join our mission in shaping women into role models and girls into agents of change. We always believe that in order to be kind to others, you have to be kind to yourself first; hence a campaign such as this truly speaks to that aim. Kindness is an invaluable essence and we are very excited to empower our girls and women to make a difference by being kind to people, our planet, and especially to themselves”, shares Izza Izelan, Executive Director, WOMEN:girls.

About Simple® Skincare Malaysia

Kindness is at the heart of everything we do, and we are committed to bring kindness to you and your skin, your community and your planet. Our cleansing revolution started in 1960, and we were one of the first to offer facial cleansing that said nos to nasty additives like perfume and colour. Fast track more than 60 years after, Simple remains to be the no.1 brand in UK and growing rapidly in more than 20 markets globally. True to our roots, our products today are still made with no colours or dyes, perfumes or harsh chemicals that can upset your skin. Meaning your skin will love us, always.

About WOMEN:girls

WOMEN:girls is a cause-driven, not-for-profit organisation (NPO) that was founded to help women realise their potential as role models and to develop children to become agents of change. WOMEN:girls started in 2011, and then was registered in 2013 under the official name of Pertubuhan Pembangunan Kendiri Wanita dan Gadis (WOMEN:girls) PPM-001-10-21072013 as an independent organisation. It is also a listed tax-exempted organisation in Malaysia. While committed to growth from the grassroots, WOMEN:girls will not stop until better opportunities are available to those caught in unfortunate circumstances whether through policies implemented by those in authority or movements by the members of society.

For more information about Simple® Skincare Malaysia, please visit our website at or visit our Facebook page at

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