August 23, 2019

Gatsby is Japan No.1 Men's Hair Wax and the best seller hair products in Malaysia market. Gatsby introduced its latest Ultimate Lock a variant in the Dressing Pomade range which now carries a total of four variants that also includes Upper Hold, Classical Tight and Yuppie Mat. All of which offers men the sleek comb-back style Gatsby look.

Gatsby, a brand by Mandom Corporation has been producing products for men’s grooming needs in Japan since 1978. To fulfill men's fashion sense, Gatsby has developed a broad range from body care, fragrances, face care, shaving, hair colour to hair styling. 

The Dressing Pomade, one of its hair styling range, was developed to create the latest hairstyles perfectly matched with men’s smart and elegant attires. With the new Ultimate Lock variant, consumers can expect a firm and sturdy look with strong holding power; it also provides a tight finish.

The Upper Hold variant, on the other hand, is ideal to create a pompadour style with voluminous effect. 

While the Classical Tight for a classical side-parted look.

The Yuppie Mat for side-swept with matte finishing.

Suitable for daily use, the Dressing Pomade’s water-based formula makes washing off easy while its hydrating properties and botanical essence also help prevent hair dryness and split ends.

In conjunction with the introduction of the Ultimate Lock variant, Gatsby hosted an event at Sunway Pyramid in collaboration with Watsons to offer its consumers a Great Gatsby experience while educating them on the various styling trends. The Gatsby customer experience is an exclusive men only event which garners interest especially with men in their 20s to 40s.

Mr Dexter Lee, President of Mandom Malaysia said the Gatsby event received great response from consumers due to its unique hair styling trend which caters to men. “Men today are more fashion conscious and hair styling plays a big part in how a man would look. With this event, our customers can learn styling techniques and also try out for themselves what our products can do for them,” said Lee

The Dressing Pomade range is available at all Watsons stores nationwide for RM29.90 (80g) each.

About Gatsby

GATSBY brand was born in Japan in 1978. It was produced by Mandom Corporation, a manufacturer of cosmetics and beauty products established in 1927. The theme of the series is “the fundamental mankind’s love”. Its brand name was in fact almost decided on another proposed idea. However, the then president Mr Hikoji Nishimura read F. Scott Fitzgerald’s The Great Gatsby and sympathized about Gatsby’s way of life. Consequently the series was titled “GATSBY” after resolution of copyright and trademark right issues. Now GATSBY has grown into a total grooming brand with products of various categories including hair styling, hair colour, face care, shaving, body care and fragrance to name just a few.

Since the very beginning, GATSBY’s mission has always been “to support men around the world to achieve their aspirations”. We are always listening to consumers and investigating what they like. Desires and aspirations change according to the region and culture of where consumers live, from day to day, from hour to hour. And we change along with them too.

“To be a KAKKOii person” means to find out one’s unique style and be himself. You will never understand what KAKKOii means if you do not challenge. Come and discover what “KAKKOii” is with GATSBY.

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