Introducing The New JOHNSON'S®

May 18, 2019

When we were small, our mother will always choose JOHNSON'S®. Mothers always trusted JOHNSON'S® products to provide the purest, gentlest and mildest care for their babies. Recently JOHNSON'S®, Malaysian Moms' No.1 choice introduce the New JOHNSON'S® - a range of baby care products with Ultra Gentle formulas that contain 0% parabens, phthalates, sulfates and dyes and designed to be irritated free for baby and toddlers' delicate and developing skin.

Let's take a small test to see whether you understand JOHNSON'S® baby range. If you got 3 of the answers correctly, you have choose the right products for your baby.

Mr. Prashant Mahalingam, Country Director, Consumer at Johnson & Johnson Malaysia mentions, "The new JOHNSON'S® is more than a reformulation exercise, it represents a reinvention of the total JOHNSON'S® baby care range from the user or parent's perspective. It is also created with the brand's 125 years' experience and in-depth knowledge in baby skin and manufacturing science.

Add on to his speak, " To create the New JOHNSON'S® range of products, we put parents at the center- listening to more than 26,000 parents from around the world and paired their feedback with the latest science to shape and refine our products inside and out. The result is JOHNSON'S® gentlest range a baby care products ever, raising the bar of our Best for Baby" standard from the formulation to packaging design."

Marking its biggest re-launch to date, the New JOHNSON'S® sets the new standard to gentle through the selection of purposeful ingredients and complete ingredient transparency. Boosting a new packaging design and easy-to-understand labels for parents to recognize products for children of different ages and stages of development, the products are created using ingredients that are assessed and have undergone a rigorous safety-assurance process, promising parents a greater peace of mind. 

"Safety is and will always be our number 1 priority, with every JOHNSON'S® product designed to meet or exceed the top internationally recognized regulatory standards," added Prashant.

The New JOHNSON'S® ?

The ingredientsJOHNSON'S® carefully considered every single ingredient in the range, rejecting over 400 ingredients during the reformulation. Ingredients portfolio have been reduced by over 50% with naturally-derived oils like coconut and cottonseed replacing ingredients like mineral oil. The new range has 0% parabens, phthalates, sulfates and dyes less than 20% of cosmetic ingredients globally meets these standards of gentleness.

Fragrances designed with mom and baby in mindJOHNSON'S® not only retained the iconic scents for which their classic products are known and loved for, but also designed to maximize bonding moments between parent and baby. All the fragrances are now formulated to be free of allergens and continue to follow the international Fragrance Association (IFRA) and the Research Institute for Fragrance Materials (RFIM) global standards. 

Patent- friendly packaging - The new JOHNSON'S® bottles are now equipped with pumps designed for easier and one-handed use for parents, so mom and dad's attention can remain focused on baby. 

Products specially designed for every age and stage in a baby's lifeJOHNSON'S® formulated is to address babies' skin need and to turn moments of care into opportunities to strengthen babies' connection to their parents and to nurture their healthy development. The new ranges feature four 'ages & stages' to help parents easily navigate between the products within the ranges. The new JOHNSON'S® baby care range is suitable for minutes old newborn babies to 6 year old kids.

During the launching, Datuk Dr. Zulkifli Ismail, Consultant Paediatrician And Secretary General of the Asia Pacific Association answer some frequently asked question from moms. At the same tome Gan Mei Yan, Comedian actress and well known radio announcer together with Amyra Rosli, Actress and model shared their experienced of using JOHNSON'S® baby products on their babies.

The new JOHNSON'S® range of baby care products will be available at major retail outlets nationwide starting June 2019. For more information, find out at or follow JOHNSON'S® Malaysia Facebook page at

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