Gumbatte Towards 1 Million Gum Health Checks Campaign 2019

March 16, 2019

Are you among the 94% of Malaysian adults with gum disease? If you are unsure, visit for a free online assessment that can help you achieve healthy gum and teeth for life.

The free gum health check website is part of Systema's Gumbatte Towards 1 Million Gum Health Checks Awareness and education campaign 2019, a collaboration with the Malaysian Dental Association.

The campaign aim to help Malaysians achieve better oral health outcomes with the ultimate goal of motivating more people to retain 20 of their natural teeth when they are 60 years and above so that they can enjoy better health expectancy, in line with the Ministry of Health's goals.

The Ambitious Gumbatte campaign plays on the Japanese motivational cry of 'Ganbatte' that means 'you can do it' as a rallying call to get Malaysians to take charge of their gum health and reach the 1 million gum health checks figure.

The campaign was launched by Dr. Norliza bt Mohamed, Acting Principal Director of Oral Health, in conjunction with National Oral Health Day at 1 Utama Mall in Bandar Utama.

According to Dr. Norliza, oral health is often perceived as being less important than general health but this neglect must stop due to seriousness of the issue. She pointed out that poor oral health is often associated with the health problems.

"Research studies show corelations between gum disease and heart disease, diabetes and most recently Alzheimer's disease. These are life-threatening diseases and if early detection and treatment of gum disease can lower these corelations we should explore it."

She said that Systema's Gumbatte campaign was on the right track with its emphasis on online gum health checks as the majority of Malaysians, even in rural areas get their information online.

"The GumbatteTowards 1 Million Gum Health Checks campaign can help the Ministry of Health Oral Care Division educate more people on the critical need for better gum care and oral health quickly, and with immediate results."

Southern Lion Sdn Bhd, Senior General Manager, Ms, Carmen Foo highlighted Systema's social purpose of creating higher awareness of oral health because strong teeth begins with healthy gums. Systema is a core brand of Lion Corporation, Japan and has an oral care heritage of over 120 years gleaned from working with dental professionals, health policy makers, scientists and researchers.

"The Systema Anti-PlagueSystem combines the Systema Advance Anti-Plague toothpaste to break down plaque and kill harmful bacteria even within gum pockets, an the Systema 0.02mm tapered bristles toothbrushes to aid in the physical removal of plaque even from hard- to-reach places between teeth, along the gum line and inside gum pockets. Now, we have the solution ready. Therefore, it is time to raise awareness of gum disease as it is the foundation of healthy gums and teeth for life. This is why we introduced the Gumbatte Towards 1 Million Gum Health Checks campaign- to build the self awareness needed for positive change, "Ms Foo said.

"Malaysians get much of their information from social media. This is why we are working with entertainment and social media power couple Wawa Zainal and Aeril Zafrel to viralise the campaign. We believe that through this strategy, the importance of having gum health checks can reach more people and inspire them to take action for better oral health," she added.

Actor Aeril Zafrel was shocked by high rates of gum disease among Malaysians. " Being in the entertainment industry or any customer facing industry, having good personal hygiene including oral hygiene is a must. I hadn't realized the extent of the gum disease problem amomng us. I feel compelled to share this information because it can make a difference especially given the link between gum disease and heart disease, diabetes and Alzheimer's disease. All of us should head to to asses our gum health."

Systema also pledged 10,000 trial tubes of Systema Advance Anti-Plague toothpaste and 10,000 Systema 0.02mm tapered bristles toothbrushes in support of the nationwide outreach program.

Actress and entrepreneur Wawa Zainal was equally motivated to be an oral health awareness enabler. "Gum disease is a health issue of national importance. If we can get more people to take better care of their gums by using an anti-plague toothpaste and toothbrush system that can help to improve quality of life it is a move in the right direction for our nation."

Malaysia Dental Association, President Elect, Dr. Leong Kei Joe shared that reducing the incidence of gum disease in Malaysia needs to start with an overhaul in the perception of gum disease. He praised the campaign to address gum disease. 

" There is a serious lack of awareness of gum disease and its potential to impact quality of life and its link to other major diseases. Too many of us accept the signs of gum disease such as bleeding when brushing as normal. Malaysians need to recognize the signs and symptoms of gum disease so that they know when something is wrong and can seek help. Take control of your oral health visit to access your gum health status and if needed visit your dentist for treatment."

He said that members of the Malaysian Dental Association will be providing free gum health check I support of the campaign and recommended that everyone visit their dentist at least twice a year.

The Systema Gumbatte Towards 1 Million Gum Health Checks roadshow will be on at 1 Utama Mall unil Sunday, March 17th , 2019 with free dental check-ups, games, giveaways and other activities.

Be among the first 1 Million to assess your gum health check online at for healthy teeth and gums for life.

Systema products are available nationwide via leading hypermarkets, supermarkets and pharmacies at RM12.55 for the Systema Advance Anti-Plague Toothpaste while the Systema 0.02mm Tapered Bristles Toothbrushes range from RM7.80 to RM12.55.

You Might Also Like