New wavy potato chips bring a tasty tide of change

January 07, 2019

Who say snacking can't be fun? Jack 'n Jill Calbee potato chips brings a new experience and fun snacking time whereby you can enjoy it with your loves one or even friends and family. A new brand of potato chips will entice Malaysian consumers with a new wave of crispy, crunchy snacking experience accompanied by flavors loved by many savoury snack eaters.

URC Snack Food Malaysia, the manufacturer of a heritage brand “Jack ‘n Jill”, and Japan’s leading manufacturer of Snack food “Calbee” will be introducing “Jack ‘n Jill Calbee” potato chips to snack lovers. This will definitely be a hit especially with movie and video buffs, and is purposefully making its presence known through pre-movie advertising screenings held at selected GSC Cinemas, in addition to commercials on Youtube, Facebook, Instagram and other popular video streaming sites.

“We anticipate that the Jack ‘n Jill Calbee Potato Chips will be much sought after by young Malaysian working adults who are always on the look-out for quality snack food that offers them great flavours”, said Mr Brian Go, general manager of URC Malaysia & Singapore.

"Moreover, I’m confident that the fresh, crispy and extra crunchy potato chips will bring consumers’ snacking experience to the next level, turning these into a “must have” snack food and the best companion with their favourite screens”, he elaborated.

Now you can enjoy Jack 'n Jill Calbee potato chips anytime and the chips comes in two sizes, a 60-gram trial pack (RM 2.85) and a 170-gram family pack (RM 5.95), and offers three flavours – Smokey BBQ, Flamin’ Chilli, and Classic Salted.

The Smoky BBQ gives a sweet and smoky barbecue taste, while the Flamin’ Chilli offers hot and spicy potato chips which are favourite flavours among snack food consumers in the country, while the Classic Salted chips offer crispy potato chips seasoned with salt, a time-honoured favourite among locals.

URC-Calbee uses only premium quality potatoes in the production of the potato chips and runs it through stringent high-quality procedures to ensure freshness and taste. The chips are also specifically cut into a wave-like shape to provide a flavourful well balanced potato chips that allows greater delivery of taste.

“Having been in Malaysia for almost four decades, we believe that we have a good grasp of what Malaysians look for when buying snack foods and we are confident that our new high quality brand will excite the local snack food fans”, Mr. Go added.

In conjunction with the launch of Jack ‘n Jill Calbee potato chips, URC Malaysia is organising the “Jack ‘n Jill Calbee Product Launch 2019” at Sunway Pyramid Central Avenue from 3 to 6 January 2019, where participants can sample and purchase the new snack while enjoying themselves with a variety of activities. Furthermore, they can take part in the “Level Up Purchase and Win” contest, where every purchase of Jack ‘n Jill Calbee Potato Chips worth RM5 at participating outlets nationwide will entitle the purchaser an opportunity to win up to RM25,000 worth of prizes.

Jack ‘n Jill Calbee will be made available at your nearest retail outlets, convenience stores and hyper & super marts across Malaysia.

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