Naturally Pink Ruby Chocolate Makes Southeast Asia Debut

January 19, 2019

'Have a break, Have a KITKAT' will always be my favorite tagline for KITKAT. KITKAT is Malaysia's No.1 chocolate brands that started with milk, white and dark chocolate.

Now KITKAT lovers get to taste the newest chocolate variant - KITKAT Ruby and available at KITKAT Chocolatory in Mid Valley. Featuring the iconic four- finger wafer bar, KITKAT Ruby is sure to stand out with the distinctive pink hue of its premium Ruby Chocolate. As the world's first new chocolate variant to be created in 80 years following dark, milk and white chocolate, the Ruby chocolate was developed completely without flavouring, coloring additives or genetic modification. KIKAT is the first to use Ruby chocolate sensation worldwide, which was made by Swiss chocolate and cocoa processor Barry Callebaut from specially- selected Ruby cocoa beans found in major cocoa-growing regions including the Ivory Coast, Ecuador, and Brazil.

During the event, Mr. Sachin Goel, Business Executive Officer for Confectionary Business Unit (ASEAN Markets), Nestle Malaysia, say, " We are thrilled to be bringing KITKAT Ruby to Malaysian shores! This marks the first country in Southeast Asia where KITKAT is introducing this incredible new chocolate sensation. The process involved in making Ruby chocolate is one-of-a-kind, unlocking the color and flavour that are already naturally present in the Ruby cocoa bean. KITKAT has always epitomized the perfect break and with the Ruby chocolate's naturally derived intense fruity flavour and lusciously smooth texture, our consumers are sure to enjoy the KITKAT Ruby. "

The launching of KITKAT Ruby happens at the opening of the new KITKAT Chocolatory Store in Midvalley, Kuala Lumpur. Chocolatory open to its customers in 2016 whereby KITKAT offers consumers the chance to create their own customized KITKAT from over 10,000 different combinations of hand-made chocolate and toppings to personalized packaging designs. The new KITKAT Chocolatory store now also features an open kitchen concept, where consumers are able to witness the creation process of their customized KITKAT products or try their hand at creating their own KITKAT.

Personalized your own KITKAT and bring home the sweet memory from Chocolatory. The store is located at F048, First Floor of Midvalley Megamal. You can also order online (Lazada, Shopee and 11Street) and have it delivered to your doorstep. To find out more about KITKAT and Chocolatory, visit

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