The Great Brew Fest 2018

September 26, 2018

Calling for Beer Lovers as  Heineken Malaysia Berhad (HEINEKEN Malaysia), the leading brewer in the country, is “brewing” up the best festival this October. Are you ready to join "The Great Brew Fest"?

Presenting The Great Brew Fest – a nationwide celebration of great quality brews and craftsmanship, where beer enthusiasts and social drinkers get to enjoy fantastic promotions on HEINEKEN Malaysia’s portfolio of premium international beers, stouts and ciders. Let's join the fun happenings at The Great Brew Fest and learn more about your favourite brews. 

The Great Brew Feast started from 1st October – 10th November nationwide at all participating outlets. Join in the fun brew games and win great giveaways valued at more than RM250,000 in total. Don't miss the best event happening during this 2 months. 

This year beer lovers get to experience a limited release festival beer, a Tiger Amber Lager, exclusively brewed for The Great Brew Fest. I am keen to try limited release festival beer, Tiger Amber Lager. I love the malty flavor that come with a fruity notes. A smooth and flavorful beer to try out.

Roland officiated the launch with the tapping of the first keg and ceremonial pour to a cheering crowd of beer fans. The limited release Tiger Amber Lager will be available at selected bars. Beer enthusiasts can also sample the festival beer on the “The Great Brew Bus” – a mobile tap bar – in Kuala Lumpur, Ipoh, Penang and Johor Bahru.

The highlight for today is “brew inspired art” limited edition designer mugs, created by HEINEKEN Malaysia in collaboration with some of Malaysia’s most talented and renowned artists: CLOAKWORK, Kenji Chai, Beautiful Machines featuring Sling, Jarold Sng and Lynda (Pink Tattoos). The stunning designs are laser etched on to metallic-coloured mugs, worthy of a collector’s item. Grab one of this coolest mugs now.

Commenting on the “brew inspired art” feature, Andrew Woon, Sales Director of HEINEKEN Malaysia, explained that the stunning designs depict the craft essence and incorporate lesser-known brew facts where consumers can pick up something new whilst enjoying their favourite brews.

Andrew said, “We want our consumers to also be inspired by the quality and craftsmanship going back hundreds of years for some of our brews, thus encouraging greater appreciation for what is being consumed. As the leading brewer, we are committed to advocate responsible consumption, and this is evident in the consumer experiences brought through our events. All our brews are best enjoyed when consumed responsibly, and this will help elevate the quality of one’s drinking experience.”

Collect your set of limited edition designer mugs with purchase of your favourite brews. Give your best shot in The Great Brew Fest MugShot contest. Rewards include more than 2000 redemption vouchers that entitle you to either a bucket/draught set or a bottle/glass of your favourite brew. To encourage consumers to travel to and fro safely, HEINEKEN Malaysia is also giving out GRAB codes to consumers, valued at RM10 each.

For more information on The Great Brew Fest and to know more on how to be part of the celebration, follow us on Facebook @TheGreatBrewFest and Instagram @GreatBrewFest_MY.

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