Dutch Lady Malaysia Celebrates World Milk Day

June 01, 2018

Do you know today is World Milk Day? Dutch Lady Malaysia is giving out 10,000 packs of milk to primary school children in conjunction of World Milk Day. To spread the goodness of milk, the celebration is held at Sekolah Kebangsaan Dato' Onn Jaafar in Subang Jaya on 31st May 2018.

Speaking at the flag off ceremony, Mr. Tarang Gupta, Managing Director of Dutch Lady Malaysia said 2018 marks the dairy company's 55th anniversary of providing Malaysian with quality nutrition.

Mr. Tarang mentions, "For the last 55 years, our mission has always been to nourish a notion. During this time, generations of Malaysians has grown up on Dutch Lady milk and they have chosen our brand for their own children as well. This gives us even greater motivation to fuel the nation with better nutrition which milk can offer." Add on to this Mr. Tarang speech, "We celebrate World Milk Day to spread the goodness of milk to our consumers and for future generations to come in Malaysia. Milk and dates us an ideal food pairing for sahur during Ramadan. It provides school children with balanced nutrition to last through the day and prevent them from overindulging for sahur in the mornings."

Dutch Lady kicked off the celebration with a bright blue Dutch Lady milk trucks were flagged off to begin their journey to the primary schools to deliver the 10,000 packs of nutritious milk. Present at the event is Mr. Cyril Christopher Singgam, Head of Strategic Planning Sector, Ministry of Education and headmasters of the three Wawasan Schools in Subang Jaya, Sk Dato's Jaafar Onn, SK (C) Tun Tan Cheng Lock and SK (T) Tun Sambanthan. Let's watch the meaningful video shoot.

Dutch Lady has make us proud as they has long worked together with the Ministry of Education to inculcate the healthy habit of drinking milk among school children. According to Mr. Tarang, the company become aware of the need for this when Dutch Lady undertook an independent survey a few years ago, called the South East Asian Nutrition survey (SEANUTS), which revealed:

  • a high percentage of our children in Malaysia has vitamin D insufficiency despite the amount of sunlight we get in our country.
  • our children have low levels of physical activity.
  • 30 to 40 percent of our children are not getting the right nutrition with one in five of them are overweight or obese.
Too sad to find out the rising of non-communicable diseases (NCDs) such as diabetes, obesity, hypertension and cancer. This made Dutch Lady carry out important mission to educate teachers, parents and children on the importance of getting proper nutrition. According to Mr. Tarang, " As such, we have been working hand in hand with the Ministry of Education, over the years, to invest in initiatives such as Jr NBA, Anugerah 3K through our Drink.Move.BeStrong campaign to educate teachers, school children that milk has the vital nutrients to help one achieve more in their everyday life.

"Under the DMBS campaign, Dutch Lady has run various activities such as nutritional talks and fun outdoor exercises in schools. We started the programme in 2015 reaching out to 48,000 students and as of today we have achieved over 350,000 student participants for its activities. In fact, we are targeting to reach over 1 million school children by 2020 in Malaysia, he added.

The activities able to educate and create awareness among the children on the importance of eating a balanced diet that includes milk and doing physical sports daily, to push them to adopt healthier lifestyles and to address the growing concerns of obesity and malnutrition in children in Malaysia. 

" As we celebrate World Milk Day and spread the goodness of milk to our future generation, our hope is for the to remember to cultivate the habit of drinking two glasses of milk and spending at least an hour on physical activities every day with their family and friends," Mr. Taranag concluded.

More information about Dutch Lady Malaysia's World Milk Day celebration, visit www.dutchlady.com.my

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