WD - 40 ® Is Expanding Its Footprint In Southeast Asia!

April 05, 2018

WD-40® Multi-Use Product, one of the most widely recognized and trusted US brands in the world today, is gearing up to penetrate the Southeast Asia market more aggressively this year - especially Malaysia.

As part of its expansion plan, Bun Seng Hardware Sdn Bhd was appointed as Malaysia new marketing distributor for WD-40 Company. Bun Seng Hardware Sdn Bhd will undertake the sales and distribution of all products registered under WD-40® brand -- including the most popular the WD-40® Multi-Use Product, WD-40® Specialist™ and WD-40® Bike.

With Bun Seng Hardware Sdn Bhd extensive distribution network, we expect to attain more than 2 million cans sales in 2018, which represents more than 15% growth compared to last year. This partnership marks the start of a more aggressive push for WD-40® products into the Southeast Asia region, starting with Malaysia. We look forward to expanding our footprint in this region," said WD-40 Company Regional Director - Asia, Mr Marcus Chen.

"WD-40® is a household brand not just in the US but in many parts of the world today, including Malaysia -- so much so that no home or garage is complete today without at least having that blue and yellow can with a little red top, on hand. Hence, we are proud to be appointed as WD-40® new marketing distributor for Malaysia and we anticipate a fruitful partnership with WD-40 Company,"

ABOUT WD-40® Company

WD-40® Company is the maker of the widely trusted WD-40® Multi-Use Product, an essential in every toolbox and household worldwide. The American brand was created in 1953 as an anti-rust, anti-corrosion protectant for the outer layer of the Atlas Missile and has since transformed into the quick-fix solution to clean and protect, loosen rusted parts, drive out moisture, free sticky mechanism and stop squeaks.

Maintenance professionals and DIY amateurs alike find diverse applications for of sizes, and it has diversified into a new range of specialized products – WD-40® Specialist™, WD-40® BIKE and WD-40® Specialist™ Automotive.

WD-40® range of products are found in major retail and hardware supply stores across all states in Malaysia. For more information on WD-40® range of products, visit: www.wd40.asia

ABOUT Bun Seng Hardware Sdn Bhd

Bun Seng is a leading nationwide hardware, industrial tools and building materials distributor. Entering the market since 1979, it serves more than 4,000 dealers and industrial suppliers all over Malaysia both directly and through strategic local partnerships. Its business-to-business (B2B) customers include popular retail chains like HomePro, Homefix, Mr. DIY and other privately-owned retailers and tools suppliers. Apart from WD-40®, Bun Seng has within its roster established global and local brands like Yale, Worx, Lenox, Aman, Colex, Everlas, Jetech, VIP, Premio, MK. Samurai, Osram, Schneider Electric and etc. 

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