Carlsberg Smooth Draught Now Comes With A Fun, Easy-To-Open, Ring-pull " POP Cap"

April 12, 2018

Carlsberg Smooth Draught- " Probably The Smoothest Beer In The World"- unveiled an easy-to-open bottle while eliciting a fun vibe with its one-of- a-kind innovation. Now you can easily open the cap and enjoy the smoothest beer. Carlsberg has replaced the pry-off cap for 580ml and 325 ml bottles with an innovative ring-pull "POP Cap", revolutionizing the draught beer drinking experience further. 

Say goodbye to can opener as you can "POP" a draught beer anywhere and enjoy your beer. Simply lifting the ring and pulling in a swift motion results in a "POP" sound from the bottle. "Cheer" and I love the new innovation of "POP Cap".

Thanks to Carlsberg for the invitation and I am proud to be able join over 400 guests for the unveiling of the innovative "POP Cap" at Jenerator, KL Citywalk. The event was led by Managing Director Lars Lehmann, the Board of Directors and leadership team of Carlsberg Malaysia, the launch gambit celebration involved the popping of the new Carlsberg Smooth Draught bottles with the "POP Cap" concurrently with the aim of reaching a collective "POP" Sound of over 120 decibels to achieve a record "POP" sound to max awed guests and made their draught beer drinking experience smoother and more fun. 

"Carlsberg Smooth Draught has been an enormous success since its launch with record sales growth and encouraging brand equity. Beer drinkers love the smooth sensation available in a bottle or can, allowing them to enjoy draught beer anytime, anywhere. Building on its increased popularity, we believed this innovative "POP Cap" that made Carlsberg Smooth Draught easier an more fun to consume will revolutionize the draught beer drinking experience that - "Now You Can POP A Draught Anywhere!", Lehmann said in his welcome note. 

"The "POP Cap" is probably the biggest innovation yet for the Carlsberg brand as Malaysia is the first amongst 140 Carlsberg markets globally to adopt this technology. This innovative "POP Cap" is the solution to the hassle with traditional pry-off caps that required a bottle opener or twist-off crowns which may result in fingers getting cut. With "POP Cap", you can now enjoy the smoothness of draught beer in a bottle with ease and fun at your comfort and convenience." Lehmann added. 

The other highlight of the event was the captivating performance by Lehmann who thrilled guests with his special flying drum performance, while elevated in mid-air, choreographed to visual and acoustic synchronism of music and dance rhythm amplifying the "POP" innovation through sound and sight. Leveraging on the "POP" sound a a mnemonic, the brand challenges beer drinkers to make the loudest "POP" sound when popping a Carlsberg Smooth Draught bottle for more fun or when competing with their drinker buddies. Consumers can download the Sound Meter app on their smart phones to measure the loudness of the "POP" Sound in decibels.

The smoothness, combined with the "POP" sensation of Carlsberg Smooth Draught is probably the biggest innovation of the brand in its quest to revolutionize the draught beer drinking experience and ritual, delivering on its brand promise of, "Now You Can POP A Draught Anywhere!". More information about Carlsberg Smooth Draught- Probably The Smoothest Beer In The World at or

You Might Also Like