CARiNG Pharmacy Launched The New CARiNG Regular Membership Programme App

April 04, 2018

CARiNG Pharmacy has improved their shopping experience by introduce CARiNG Regular Membership Programme App in January 2018 and move out from cardless.

Developed in partnership with Capillary Tech, the CARiNG Regular Membership Programme is a mobile based application that aims to connect, engage and reward the customer within a single solution. With the launch of this app, the company is set to service their customers both in physical stores and virtually, while maintaining an effective CEM (customer experience management) platform.

Now you can download the mobile app for free on App Stores for Apple users and Google Play for Android users. Download the mobile app now and you will be rewarded 200 welcome points once you sign up for CARiNG Regular Membership Programme. You can accumulate the points and use to redeem your CARiNG cash vouchers later.

Beside this CARiNG Regular Membership Programme offers more that just a "digital membership card". It keeps users abreast of the latest happenings and not-to-be-missed promotions. On its ‘HOME’ screen, users are able to access latest news on health and nutrition, specially curated by the CARiNG team of health experts. Updates on CARiNG’s regular roadshows, free health screenings, talks and workshops are also available on this screen. In a bid to one day go paperless, CARiNG’s quarterly newsletters are just a click away from the mobile app. That's sounds a valuable membership app. I love the concept that CARiNG Pharmacy introduce.

Having difficulties allocate CARiNG Pharmacy that nearest to you? No worry as the " Location" Button in the mobile app allow you to locate the nearest CARiNG Pharmacy and you can save it as favorite for future reference.

The ingenious ‘VOUCHER’ button in the app displays all the user’s available vouchers and details at a glance, eliminating the need to physically keep and manage several vouchers at a time. No more scrambling to locate a lost voucher or leaving a voucher to expire! On their birthday month, users are rewarded with a RM5 birthday voucher and also receive 3x birthday points on all their purchases.

As an electronic loyalty ‘card’, the app provides the benefits of a regular card minus the hassle and baggage of one. A click on the ‘MEMBER’ button reveals a user’s membership number, barcode for scanning and loyalty points accumulated for redemption.

With the rise of online shopping, naturally the CARiNG app incorporates an ‘E-STORE” button that directs users to CARiNG Pharmacy’s online store where they can beat the crowds and traffic, for a peaceful shopping experience in the comforts of home.

Acknowledging that most consumers are swamped with a myriad of loyalty program and membership cards that would overwhelm any wallet, Managing Director of CARiNG Pharmacy Retail Management Sdn Bhd Mr Chong Yeow Siang, joked with the guests during the official launch of the CARiNG Regular Membership Programme at 1Utama Shopping Centre, “What is the use of a loyalty program card if it sits idle at home together with twenty other membership cards? These days, no one leaves home without their mobile phones, so our CARiNG Regular Membership Programme remains accessible at all times!”

At the light-hearted launch, brands like Tiger Balm, Allergan, Scotts, Blackmores, Dermareen, Avene, QV, Splat, Jordan, Cypress Medi, GoodMorning, Body Buddy, Hiruscar and Brand’s took part in showcasing their products by giving the guests an experiential session. Guests were also treated to a highly entertaining appearance by Malaysia’s very own Mr. Bean and a dance performance. They also got to rub shoulder with celebrity guests; actress and TV host Dynas Mokhtar and 988 radio DJ and 8TV host Cheryl Lee Xin Yi. The two celebrities also shared with the audience their experience with the CARiNG Shopper Loyalty app.

“As an advocate for environmental preservation, I like that this app negates the need of piles of paper for newsletters, promotional flyers and chunky plastic cards that end up in landfills. Most of all, I love that this app has an all-in-one application for latest news updates, membership, shopping and management of vouchers.” said Dynas during the interactive session of the event.

The positive feedback was echoed by Cheryl who said, “I have so many membership cards that I never utilize because I end up keeping them at home, as they end up taking so much space in my bag, collectively. In the end, I think it defeats the purpose of having a membership card as I never manage to collect any points or utilise the member’s discounts. In fact, I have stopped joining loyalty programs precisely for this reason. This app is a fresh breath of air as it addresses the main problem with loyalty cards and even threw in lots of bonuses, too!”.

“With the launch of this loyalty app, we hope to be able to feel closer to our customers to be able to deliver better services and products, while rewarding them for trusting us with their healthcare and medical needs.” said Mr Chong.

Visit the CARiNG Regular Membership Programme launch event at 1Utama Shopping Centre Ground Floor Centre Court (Old Wing) from 28 March – 1 April 2018 for more exciting offers while collecting points to redeem cash vouchers.

About CARiNG Pharmacy

CARiNG Pharmacy Retail Management Sdn Bhd primarily operates a chain of community pharmacies under the brand of ‘CARiNG’ in Malaysia. Our pharmacies carry pharmaceutical products, personal care products as well as medical and healthcare devices. At CARiNG, it is our mission to provide the most professional and innovative pharmacy services and the highest quality and cost-effective products to our customers. We aim to be the driver and promoter of healthy lifestyles in the communities that we serve.

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