SK-II Goes Bold This Festive Season With The Launch Of The Facial Treatment Essence - Change Destiny Limited Edition

October 20, 2017

Prestige skincare brand SK-II makes a bold statement this festive season as it debuts its latest limited edition bottle --the SK-II Facial Treatment Essence - Change Destiny Limited Edition to celebrate women who have chosen to define their own destinies and live life on their own terms. The iconic SK-II Facial Treatment Essence features a dramatic makeover with three unique Change Destiny mantras “Be the Person You DECIDE To Be”, “CHANGE is in All of Us” and “DESTINY is a Matter of Choice” individually emblazoned across all-white bottles.

In collaboration with three pop culture giants – Chinese singer-songwriter Dou Jing Tong, K-Pop star Choi Soo Young from Girl’s Generation (SNSD) and top Japanese actress Haruka Ayase, SK-II will be unveiling a statement film that vividly brings to life the #ChangeDestiny attitude.

In the spirit of celebrating individual choices, SK-II encourages women to make their commitment and declare their statement with the bottle that best represents their personality with the hashtag and rallying cry #YourStatementYourBottle on social media.

The SK-II Facial Treatment Essence Limited Edition Bottles will be available in stores from November 1st to December 31st, 2017. Prices are shown as below:

SK-II Skin Revitalizing Set – RM 870

SK-II Facial Treatment Essence 230ml, SK-II Facial Treatment Clear Lotion 160ml, 1 piece of SK-II Facial Treatment Essence Mask, and SK-II R.N.A Power Cream 50gm

SK-II Radiant Aura Set – RM 1,212

SK-II Facial Treatment Essence 230ml, SK-II GenOptics Aura Essence 30ml, SK-II Cellumination Mask in Lotion 100ml, SK-II Cellumination Deep Surge Ex 15gm, and 1 piece of SK-II Whitening Source Derm-Revival Mask

About SK-II Facial Treatment Essence
Unchanged for over 35 years, Facial Treatment Essence is SK-II’s iconic bestseller made up of over 90% PITERA™, a natural bio-ingredient containing vitamins, amino acids and minerals.

With over 50 micro-nutrients, the signature ingredient PITERA™ helps condition skin to retain its natural functions*, boosting hydration and keeping skin smooth, radiant and moisturized.

*Functions of healthy skin under normal conditions

About SK-II

For more than 35 years, SK-II has touched the lives of millions of women around the world by helping them to #changedestiny through the miracle of crystal clear skin and life. The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the signature ingredient PiteraTM, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with PiteraTM has become a special secret shared by celebrities such as Cate Blanchett around the world, transforming skin along the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience critical to crystal clarity. A leading skincare brand in 13 markets, SK-II continues to deliver the transformative power of crystal clear skin and life through well-loved products including the SK-II Facial Treatment Essence, R.N.A.POWER and GenOptics Aura Essence.

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