Now! In Season Campaign In Malaysia - Grab The Fresh Fruits And Vegetables Imported From Australia

June 13, 2017

Now! In Season Campaign in Malaysia is brought to you by the Australian Federal Government, Government of Victoria and Horticulture Innovation.

During Now! In Season Campaign, the consumer gets to understand what's currently on the shelves direct imported from Australia. Between May to June season, consumers get to enjoy Australia table grapes. This means they're abundant and much sweeter and fuller in flavor at this time of year.

What is the advantage choosing Australian Vegetables/ fruits?
  •  Australia produces world-class, premium fruit and vegetables as a result of its quality soils, clean water supply, robust food safety regulations and innovative farm practices.
  • The rich variety of terrains and climates across the continent enables Australia to produce an abundant variety of premium offerings of different commodities that look, taste and feel good - year-round. 
  • For example, Australia summers promote sweeter and juicier fruits. The natural sugar fits adult and kids taste buds as well as makes great ingredients for recipes. 
“Now! In Season has been running for three years across multiple markets. This year, it has expanded into additional countries which are in recognition of the opportunity for Australian horticulture products in Malaysia", mention Brett Stevens, Commissioner to South East Asia, Government of Victoria.

Adding in to his speak, “We are hoping to achieve increased consumer awareness of Australian horticulture products through targeted media campaign in addition to increased trade impact for the commodities involved: cherries, summer fruit, table grapes, vegetables and citrus.”

Let's take a look what's in Season?

o Cherries and summer stone fruits such as plums, nectarines, apricots and peaches were available from December until March.
o Australian Table grapes are now available. The season started in April and will last till June, and
o citrus fruits such as navels will be available from August to September.
o Australian vegetables are available throughout the year due to Australia wide production.

Buying in season is the right choice as it produces freshest and the price is reasonable. 

Fun Facts: Vegetables and Grapes

Let's learn it together.

Fun Facts about Grapes
Grapes are not only great as a snack but they’re packed with nutrition and health benefits!

Fun facts about Carrots
The deeper the carrot colour, the more carotene it has, which is broken down during digestion to vitamin A. Did you know that we also get Purple carrots from Australia, and these contain anthocyanin, another antioxidant with health benefits.

Carrots Selection and Storage Tips: Bitter off-flavors can develop when carrots are stored in open containers with ethylene-producing fruit such as apples and tomatoes. Sealing carrots in plastic bags in a refrigerator will maintain freshness and minimize development of bitter off-flavors.

Fresh carrots also contain small amounts of protein and oil, about 9% total sugars, 2.5% dietary fiber plus other vitamins, minerals and folate.

The antioxidants in carrots help protect the body from cardiovascular disease and cancer, and help to regulate blood sugar levels.

Father’s Day positioning

With Father’s Day coming up soon, you can gift a fruit and veggie hamper OR even, offer to prepare some of these dishes for your dad quite easily. The recipes today is part of our Now! In Season Facebook 7 Day Green Plate Challenge. We’ve posted a collection of Asian, Western and fusion recipes for breakfast, lunch and dinner on the Now! In Season Facebook page so you can choose to whip up one dish, one meal, for one day or for one week using the wide variety of Australian fruits and veggies!

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