“Charmzone is very established in Korea, so it gives us great pleasure to partner 11street to feature our Charmzone’s Gingko Natural range for the very first time in Southeast Asia. Ginkgo Natural is one of the most popular Korean cleansing products that has hit strides in the Korean market through e-commerce. While e-commerce is already at its peak in Korea, Malaysia is still in its growing stage; therefore, it presents us with the perfect opportunity to tap into the Southeast Asian market through 11street to extend our products to lovers of Korean skincare in Malaysia. We believe we can achieve this through 11street, thanks to the enormity of its platform and Malaysians’ admiration towards Korean culture,” said Lee Yong Jin, Managing Director of CJ IMC Southeast Asia.

As part of the partnership, 11street will feature Ginkgo Natural’s basic skincare range, which encompasses three steps – cleansing, toning and moisturizing. For the first step, Gingko Natural features the Cleansing Tissue for make-up removal, and the Cleansing Foam to clean off residue make-up and is suitable for all skin types. Meanwhile, the Ginkgo Natural Skin Toner helps tighten pores and balances skin pH after cleansing, to prepare it for the third step – moisturizing. Ginkgo Natural suggests the use of its Essence to lock in moisture and promote skin repair, before applying the Emulsion in the day, or the Cream at night. The former leaves a light and lingering feeling on the skin, while brightening it up at the same time. The latter supplies skin with more moisture, yet making it feel light and fresh.