Pink October : Neubodi Bra Drive Charity Campaign

October 08, 2015

The first step toward change is awareness. The second step is acceptance.

October is a special month as is Pink October. Pink October is to create awareness to every woman regarding breast cancer. Let's support Neubodi Bra drive campaign to show our support and help breast cancer patient.
On 30th September 2015, was a wonderful day for Neubodi as they officially launch Neubodi Bra Drive Charity Campaign. This meaningful event was held at Talent Lounge. The Neubodi Production crew transform the contemporary setup into a beautiful, vibrant yet inviting environment.  The place was lighted up with bright colours such as pink and purple floating balloons, charming white chairs with fancy balloon ties on it and the place was decorate with pink cardboards with interesting women empowerment quotes. 

Come and support Neubodi Bra Drive Charity Campaign

The crowd starting to fill up venue at around 1 pm, Light refreshment been served on that day. The guest get to be pampered with Thalissi products .Other sponsor that join Neubodi for the breast cancer awareness are  Believe Active X Lorna Jane, BodyTone and BCWA.

Arrival of VIP Guest
Linora Low and Yvonne Lee kick started the party with the arrival of our honoured guest; Ms Zaharah Aiyub, President of Breast Cancer Welfare Association (BCWA), MALAYSIA along with Neubodi’s Starlets --- Amber Chia, Lalitha Monisha, Aishah Sinclair, Lavin Seow, Mandy Chen, Davina Goh and Joanne Kam Po Po just to name a few.  Ms Anne Tan, Director and Founder of Neubodi kick start the event with welcoming speech.
Photo Credit to Neubodi

Photo Credit to Neubodi
According to Ms Anne Tan, Director and Fouder of Neubodi “Neubodi started this campaign in year 2013, with the aim to bring smiles on the faces of the less fortunate women. In year 2013, we managed to collect 5,361 bras, which were subsequently donated over to Free The Girls organisation, which supported the victims of sex trafficking in Africa. Subsequently in year 2014, with all your generous support, we manage to collect a tremendous amount of 11,037 bras from the public. These bras were then further hand picked, laundered and shipped over personally by my team and me over to Kathmandu, Nepal on the 8th of November 2015.  This charity trail to Nepal then, was indeed an eye opener to me. We spent 6 days there, visiting 4 different villages. It touched my heart to see how a simple bra can relieve the Nepali women from continuous sores, pain and rashes that occur due to a lack of a bra for protection. This made me realise that at the end of the day, the number of certifications that we receive does not judge us, nor does our title or positions speak of us. At the end of the day, it is about the number of lives we have touched, and that ultimately is what defines us, as humans.”
Neubodi also invited 3 breast cancer survivor to share their stories with the audience and create awareness regarding breast cancer to the audience. The audience was touching by their real life stories.

Ms Joanne Kam Po never fail to entertain her audience with her performance " Me & MY BREASTS". She invited two men from the crowd to try on the bra filled with ballons and do catwalk and ensure their "boobies" stayed in place. 

Last year, Neubodi managed to collect RM 7,739.00 for BCWA. This year, Neubodi aim to collect RM 10,000.00 for BCWA to launch new MURNI vans. The MURNI van is driven by a woman and carries 2 nurses. It is modified into a mini clinic as it carries equipment for early detection, a bed, chairs and an information area. This project is specifically set up to educate women in rural areas about breast cancer and how early detection saves lives. MURNI vans will bring the examinations to these women where they will be given free screenings and taught how to conduct their own breast self-examinations. Every RM1 spend at Neubodi will be donated to the Breast Cancer Welfare Association Malaysia, a non-profit organisation founded in 1986 by medical specialists who realized the need for peer support for women with breast cancer.

According to Amber Chia " I have been supporting this campaign from day one, and I am very proud to see how fast this campaign has grown, and look at amount of pouring supporters here today! Neubodi did a great job in organizing such a delightful and fun event for such an amazing cause. I was truly touched by outreach of NEUBODI BRA DRIVE charity campaign and I am so glad that I am able to help save another woman’s life with just an old bra. It’s just that simple. So let’s help Neubodi achieve their goal this year to collect 50,000 second-bras!” 

Photo Credit to Neubodi

This year, the entire second-hand bras donated will go towards supporting four organisations, based in three different countries --- Nepal, Cambodia and India. These organisations namely are MAITI NEPAL, FREE A GIRL, ASHA NEPAL and VILLAGE FOCUS. Bras are considered an extreme luxury in these countries. The underprivileged do not have the same access to bras as Malaysian women do. Hence, while these targeted organisation work hard to rehabilitate victims of domestic violence, slavery and sex trafficking, there’s a major problem of these women not having even the basics covered --- the comfort of warm clothes and bras to protect their dignity. Do drop your old bra at any Neubodi outlet. Any old bra that you have donated, you will be entitle for RM10 voucher. Not only that, you will get 15% off for minimum purchase of 2 bras.

 Ms Anne Tan, Ms Wen Chiam and Pn Zaharah Aiyub officiated the Neubodi Bra Drive bin as a closing of the event. The emcees thanked the wonderful line of sponsors, Talent Lounge for the venue, Believe Active x Lorna Jane, Thalissi, Bodytone for the goodies bag collaboration and last but not least, our official bra bin sponsor Traders Hotel, Bobbi’s Pole Studio and Bodytone whom without their support, Neubodi would not be confident enough to aim for 50,000 second-hand bras collection.

The " Neubodi Bra Drive" starts from 1st October – 3rd November 2015. For more information regarding Neubodi Bra Drive Charity Campaign, log on Neubodi's Facebook at or Neubodi's website at .

“Neubodi was awarded with the Asia Pacific Top Excellence Brand award in May 2011 -- marking a testament in being a distinguished brassiere label for everyday comfort.”

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