POTATOES USA LAUNCHES ‘REAL FOOD. REAL PERFORMANCE’ CAMPAIGN 2019 - CHAMPION RUNNERS’ RUN-UP KL TOWER WITH POTATO-POWERED RECIPES BY SPORTS DIETITIAN & CHEF

November 07, 2019

I always like potato as it full of nutrition! Studies have shown that the difference between the athlete’s best performances come down to his or her nutrition intake. Let's take a look at the fun fact of potatoes. Potatoes provide the complex carbohydrates, potassium, fibre and vitamin C required to perform better than ever. More energy-packed than any other popular vegetables, potatoes contain more potassium than a banana.



It was a privilege to learn more about potato during “Real Food, Real Performance 2019” campaign by Potatoes USA at Menara KL (KL Tower). Besides featuring education on performance nutrition for a power-packed lifestyle, there were collaborative initiatives with several athletes for 2019/2020. Potatoes USA will also be participating in various performance-related athletic events including the upcoming Yayasan TM Tower Run on November 10, which has attracted thousands of runners – from local and abroad.



Research has proven potatoes are natural, functional, energy-packed foods with healthy goodness for sportsmen, and increase their performance if consumed daily. As potatoes is naturally high in fibre, it easily digestible and more energy dense than any other popular vegetable. Potatoes are also a good choice to fuel the demands of competition. Potatoes USA is now working closely with a community of recognized athletes in the U.S. as well as various countries in Asia like Japan, South Korea, China and now Malaysia. 



Thanks to Adele Wong for furnishing us with more information regarding potatoes. Adele explained, “Carbohydrates are one of the key nutrients in performance nutrition. Athletes engaged in high volume and high-intensity training require adequate amounts of carbohydrates for energy. Based on current research, my experience working with athletes as well as being an athlete myself, it is clear that performance suffers when insufficient carbohydrates are consumed. Specific amounts will depend on the context of the athlete.” Meanwhile another sports science expert also recommends that the daily carbohydrate intake for athletes range from 6-10 g/kg body weight.

“U.S. potatoes are an example of an excellent source of carbohydrates. They are rich in vitamin B6 and C, potassium, folate, fibre and antioxidants. They are extremely versatile and filling, making it a convenient source for athletes” she elaborated.







The event continues with a cooking demonstration by Chef Janice Lee shares with us how potatoes can create tasty dishes. Today at KL Tower, three champion runners were enlisted to bring to life the community message of active sports in relation to natural performance nutrition. They were World’s no. 2 & Asia’s no. 1 towerrunner champion, Soh Wai Ching, Malaysia’s no. 1 veteran runner Jeffrey Ross and ultra-marathon champion, Tahira Najmunisaa.  




At the same time, crown get to witness three runners that tried to bid their own time. The three runners took U.S. Potato Flex Energy Bars to fuel them throughout the run up the strenuous and endless 2,058 steps of the tower. After the run complete, they drank U.S Potato Smoothiesto replenish their depleted glycogen levels. In the sharing session, each revealed their sports regime and how nutrition plays a crucial part in their success.


Soh said that towerrunning is an extremely intensive sport requiring a lot of energy in such a short period of time. “The total calories burned for a 10-minute walk up the stairs are equivalent to 20-30 minutes of brisk walking horizontally. As such, I require large amounts of carbs to provide high levels of energy. In fact, due to my active sports regime, my diet consists of 70% carbohydrates. I will opt for good carbs, nutrient-dense and natural foods to help me. U. S potatoes fit the bill, “enthused Soh.

Soh is also the President of Malaysia Towerrunning Association (MTA), formed in August 2019 to govern and regulate Towerrunning Sport in Malaysia. Present today is the association secretary, Mr. Low Keng Yik, a towerrunner himself. “We are happy to have Potatoes USA’s support to raise the awareness of towerrunning sports which is “half the time, double the benefits” and potatoes as “half the size, multiple dense nutrients food”, quipped Soh.


U.S. potatoes are recognised for its high quality. This is due to the ideal growing temperatures, rich soil, state-of-the-art processing and generations of expertise. All these factors make U.S. potatoes the finest in the world. Moreover, stringent U.S. industry standards that meet all the Food and Drug Administration and USDA specifications, ensure US Potatoes are safe and are of top-quality.

Cost-wise, U.S. potatoes can provide key nutrients at an affordable price. A serving of potatoes (5.3 ounces) will only set you back around RM1.50. In fact, potatoes have the highest score per ringgit on providing potassium, fibre, protein, vitamins C and E, calcium, iron and magnesium, beating out other vegetables like sweet potatoes and carrots. Potatoes continue to be one of the greatest values in the produce department.


Some quick facts about the potato power:

      620 Milligrams of Potassium: With more potassium than a medium-size banana, potatoes are perfect for aiding muscle, cardiovascular and nervous system function during long endurance events.

      26 grams of carbohydrate – Potatoes are a nutrient-dense quality carbohydrate, important for optimal physical and mental performance as the primary fuel for your brain and a key source of energy for muscles. And, because your body’s own stores of carbohydrate are limited and may be depleted – even in a single session of intense and/or prolonged exercise– it’s important to replenish them.

      110 Calories for Energy: Easily digestible and more energy-dense than any other popular vegetables, potatoes are a good choice to fuel the demands of racing a marathon.


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