Sensitivity & Gum toothpaste -Two Problems, One Dual Action Toothpaste

September 14, 2019

Do your teeth twinge when you eat or drink? Sensitive teeth and gum health can be stressful and now can be relieved in one solution with Sensodyne Sensitivity & Gum toothpaste. The all-new Sensodyne Sensitivity & Gum toothpaste is clinically proven to relieve sensitivity and improve gum health.



Sensodyne Sensitivity & Gum toothpaste
  • Contain dual-action formula works to actively build a layer over sensitive areas of your teeth.
  • Protect teeth against sensitivity.
  • Removing plaque bacteria that can cause swollen gums, bad breath and other gum problems. 



Do you know 9 out of 10 Malaysian adults suffer from gum problems? Teeth sensitivity and gum problems are prevalent dental conditions amongst Malaysians Globally over 50% of teeth sensitivity sufferers. 


Dentists have also recognized a close link between these two symptoms i.e. teeth sensitivity and gum problems. Receding gums is one of the main causes of tooth sensitivity, and the most common cause of receding gums is gum problem. When dentine inside teeth is exposed, revealing tiny holes inside it, it can affect the nerve inside the tooth leading to sensitivity. Reports show that almost half (44%) of people with teeth sensitivity opt to change their toothbrushing habits so that they are able to avoid the affected areas4 of their teeth and gums. This can lead to a sticky film of bacteria called plaque.

When plaque starts to build up on the teeth and it will cause swollen gum, bad breath, and uncomfortable when brushing or flossing. Dentists agree that both these symptoms need attention and their patients would benefit from taking control of the two problems as soon as possible.

According to Dr Cheah Chia Wei, Lecturer, Department Of Restorative Dentistry Of Dental Faculty, University Malaya “Teeth sensitivity and gum problems are prevalent in the country; yet, such issues go under detected and under-treated." Adding to his speech, "The growing number of sufferers we see are also not proactively managing either symptom. These two issues are inter-related and would be required to be simultaneously addressed".



Bryan Wong, General Manager, GlaxoSmithKline Consumer Healthcare Sdn Bhd, said, “We’re launching Sensodyne Sensitivity & Gum to address these two issues simultaneously and to provide relief to patients so that they can continue to do more of the things they love without discomfort. Oral health remains our priority and as the No. 1 tooth sensitivity toothpaste provider in the country, we are proud to unveil this latest dual action product that will benefit our nation’s oral health concerns”.


In conjunction with the launch of Sensodyne Sensitivity & Gum, Sensodyne will host a roadshow with Guardian Pharmacy at the Blue Concourse, LG2, @ Sunway Pyramid Mall where consumers can enrich themselves with teeth sensitivity and gum health knowledge as well as try the “Stains, Chill, Brush Dental Test” from 12 to 16 September,2019 at 10 a.m to 10 p.m. 

Sensodyne is also partnering with Malaysia Dental Association to provide Free Dental Check Up in 815 dental clinics nationwide to encourage consumers to visit dentists regularly for healthier teeth and gums as well as promote good oral care techniques. List of participating outlets can be found at www.sensodyne.com.my .



Sensodyne Sensitivity & Gum is priced at RM16.90 per box and toothbrush at RM10.90 and available in local pharmacies and supermarkets across Malaysia. More information can be found at Sensodyne Facebook: https://www.facebook.com/SensodyneMY/

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