JACK ‘N JILL CALBEE ELEVATES YOUR MOVIE EXPERIENCE THIS JUNE!

June 18, 2019

Who is the big fan of Jack ‘n Jill Calbee potato chips? I can't resist potato chips as it made from 100% fresh potato. Introduce to you the new Jack ‘n Jill Calbee potato chips that has been offering big crunchy waves, is now treating consumers a chance to elevate their snacking and movie experience. This June, the wave will come churning the hearts of movie fans as Jack ‘n Jill Calbee will be leaving its mark with a movie inspired nationwide consumer contest, in-store roadshows and sampling as well as a superhero blockbuster movie premiere screening this early July. Does that sound interesting to you?


Jack ‘n Jill Calbee was launched in January 2019 by the Joint Venture between URC Snack Foods Malaysia who is widely known of the “Jack ‘n Jill” mother brand, and “Calbee” – the leading potato chips manufacturer in Japan. During the launch, customers get to taste the brand-new potato chips that comes available in Classic Salted, Smokey BBQ and Flamin’ Chilli flavours. I personally love their Classic Salted flavors. Emmanuel B. Puno, SVP of URC Indonesia, Malaysia and Singapore said “2019 is set to be a year for blockbuster flicks. While Malaysia’s young adults constantly seek for quality snack food that offer great flavours, we aspire to be their first choice as a “go-to” snack to complement their screen time. We definitely want our consumers to fully experience the best of our snacks when enjoying a nice film”.


Jack ‘n Jill Calbee is giving away TGV Beanie Access Vouchers for 2 pax to 200 lucky winners for a treat to an elevated movie experience and even better, the Grand Prize: an all-in travel package to Universal Studio Singapore for two.

How to participate?

1) Purchase Jack ‘n Jill Calbee worth RM8

2) Tag your favourite movie buddy on Jack ‘n Jill Calbee’s Facebook contest post.



As an added bonus, Jack ‘n Jill Calbee is inviting its consumers to join them for a superhero blockbuster movie premiere night this July 2019, at IMAX TGV One Utama where they can truly experience what a movie night should be. To redeem a pair of these exclusive movie premiere passes, spot Jack ‘n Jill Calbee’s activation booth at selected Aeon outlets in the Klang Valley.

For more information on how to participate in these contests, check out our Facebook https://www.facebook.com/JacknJillCalbee.MY/ or Instagram https://www.instagram.com/jacknjillcalbeemy/ for the latest updates.



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