Aussie Summer Fruits Are Sweeter When Shared

January 23, 2019

Bring the joy to your family and friends by presenting them with Aussie Summer fruits. Malaysians are set for a delicious festive season ahead with Taste Australia kicking off it's “Sweeter When Shared” Summer Fruits campaign which brings Australia’s freshest seasonal produce straight to our shelves.


Make it as double happiness as the Summer fruits is a perfect gift to start of the New Year and Chinese New Year as well as Valentine’s Day just around the corner making it the perfect time to savor Australia’s succulent nectarines, peaches, plums and apricots with family and loved ones.



Australian summer fruits make for a unique yet culturally significant gift for Chinese New Year with fresh fruits symbolizing life and new beginnings. Meanwhile, what better way to say “I love you” this Valentine’s Day than with a basket of juicy fruits or a dessert made lovingly with these nutritious and delectable summer fruit treats.



Peaches in Chinese symbolize the wish for a long and healthy life. These are a popular gift during Chinese New Year. With all four Australian summer fruits perfectly ripe and in season, the gift of Australian summer fruits will certainly leave a mark on family and friends as their round shape and colour are said to symbolize prosperity and bring the recipient good fortune throughout the year.






For the healthy eaters out there, Australian summer fruits are a perfect match as a natural superfood that is low in calories and Glycemic Index helping restore energy, satisfy cravings in a healthy way, and keeping you fuller for longer. They also provide significant dietary fibre, potassium and antioxidants that encourage healthy digestion. 





During the launch of “Sweeter When Shared” Summer Fruits campaign, Belinda Chee demonstrate a unique recipes incorporating Australian summerfruits including a gift box of Summer Fruits, Summer Fruits Delight, Pavlova with Summer Fruits that are perfect for the upcoming festivities of Chinese New Year. 

“I love the crispness and sweet juiciness of summer stone fruits from Australia. These fruits are best enjoyed fresh, and if you have any ripened fruits just use them in a recipe or make lovely jams and compotes!”, said Belinda Chee. 

Australia produces some of the best fruits in the world thanks to to its unique microclimates that intensify sweetness. Farmers also have generations of expertise, and apply strict biosecurity and food safety measures to guarantee the tastiest and safest fruit.



To see the Taste Australia campaign in action and try the flavoursome summerfruit varieties head down to participating supermarkets including Village Grocer.

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