Clorox Launches Scentiva, a New Line of Cleaners that Combines an Amazing Scent Experience with the Trusted Cleaning Power of Clorox

December 12, 2018

Clorox recently introduced Clorox Scentiva, a new line of scented cleaners for the home to fulfil growing demand for consumer products that offer unique sensorial experiences. With Clorox Scentiva, consumers no longer encounter the problem of having to choose between great fragrance experiences, and strong cleaning and disinfecting efficacy. 


“People are increasingly looking to infuse all aspects of their lives with positive experiences – a sentiment that Clorox embraces. Backed by insights from our market research, which demonstrate that clean homes and scents positively affect our mood, Clorox believes that clean environments help people thrive. To this end, the natural next step was to pair our trusted cleaning and disinfecting power with amazing scent experiences through our new Clorox Scentiva platform,” said Paulo Lao, Sales & Marketing Director, Southeast Asia. 

Clorox Scentiva was developed in collaboration with fragrance houses and master perfumers with expertise in various categories including fine fragrances, and is available in two experiential custom-blend scents evocative of a Lavender or Tropical paradise – Tuscan Lavender & Jasmine and Pacific Breeze & Coconut. 


The New Clorox Scentiva in Tuscan Lavender & Jasmine transforms the home into an idyllic paradise with a mild lavender fragrance, infused with hints of jasmine, vanilla and white sandalwood, punctuated with the freshness of crisp green apples and tart red berries. Clorox Scentiva in Tuscan Lavender & Jasmine is available in three forms: Toilet Cleaning Gel, Bathroom Disinfecting Foamer Spray, and Multi-Surface Cleaner Spray. 

The New Clorox Scentiva in Pacific Breeze & Coconut is an escape to a sun-drenched oasis where island breezes of fresh coconut and mouth-watering juicy pineapples fill the air, mingling with a calming bouquet of waterlily and peony that is playfully balanced with creamy vanilla and warm sandalwood. Clorox Scentiva in Pacific Breeze & Coconut is available in two forms: Toilet Cleaning Gel and Multi-Surface Cleaner Spray. 


Delivering a value-for-money powerful and refreshing clean unlike any other
All Clorox Scentiva cleaners are bleach-free and kill 99.9 percent of bacteria while delivering a pleasurable sensory experience without any harsh chemical smell that is normally associated with efficacious cleaning products. 

Clorox Scentiva Multi-Surface Cleaner Spray is ultra-convenient for everyday cleaning that all households need to sparkle and feel like a sanctuary to come home to. Safe for various surfaces including synthetic marble, stainless steel, plastic and glazed ceramic tile, it is easy to clean and disinfect frequently touched areas around the house such as table tops, doorknobs, light switches, kitchen countertops and remote controls. To clean, spray six to eight inches from the surface, and then wipe clean with a dry paper towel or cloth. Recommended retail price: RM19.00. 

The new Clorox Scentiva Bathroom Disinfecting Foamer Spray kills 99.9% of viruses and bacteria, and delivers triple action: cleans, disinfects, and removes soap scum, perfect for a variety of bathroom surfaces including glass, glazed ceramic tile, glazed porcelain and cultured marble. The disinfecting foamer is easy to use – just spray six to eight inches from the surface, let it stand for a few minutes to allow the product to penetrate dirt and soap scum, then wipe with a wet sponge, and rinse with water. Recommended retail price: RM19.00. 

Clorox Scentiva Toilet Cleaning Gel simultaneously cleans, sanitises and deodorises for sparkling clean toilets. The powerful cleaning gel clings to the toilet bowl as it dissolves hard water and limescale stains while eliminating germs. Simply apply to coat the inside of the toilet bowl with the wide dispensing nozzle, scrub with a stiff brush under the rim, allow to sit for five minutes and flush to eliminate all bacteria and germs. Recommended retail price: RM10.45.

The effect of scent and power of clean on emotions 

Recent and new research from Clorox reveals how scents, cleaning and clean spaces trigger positive emotional responses. Some key findings include: 

Fragrances significantly affect moods. In one survey, close to three quarters of respondents agree that smells have a major impact on their mood, with 62 percent saying a nice-smelling home makes them feel relaxed while 55 percent also feel happy. 

Guests do judge hosts by the smells of their homes. The findings also reveal that when visiting someone’s home for the first time, 50 percent of respondents ranked “the smell of the home” as one of the top three factors influencing their perception of the host. This factor jumps to the top of the list for women, with one-in-five (19 percent) citing it as the most influential consideration. 

Clean spaces boost happiness. Results from another survey combined with statistical modeling show that there is a measurable increase in happiness and productivity indicators as well as a significant decrease in stress indicators in clean spaces. Of the survey respondents, 80 percent reported clean surroundings help them feel more relaxed, 72 percent experienced increased productivity while 60 percent were less stressed. 

Interestingly, the more people clean, the happier they reported to be. The survey outcomes indicate that the likelihood someone is happier than average increases by 53 percent for every additional hour that they clean in a week.

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