NESTLÉ® ICE CREAM CELEBRATES WOMEN OF TODAY WITH THE LAUNCH OF MIMPIKITA BAG COLLABORATION

September 20, 2018

In today’s world, every woman is a Superwoman. Yet, these everyday heroes aren’t the ones with a cape and mask; they’re the women you see all around you. They’re the stay-at-home mothers who tirelessly keep the house in check; the career women who break the glass ceiling everyday; the young female students who are working towards creating a better future for all. 


In celebration of today's modern women, Nestlé Ice Cream Malaysia and homegrown fashion brand Mimpikita will launch a limited edition stylistic totebag, beginning this October as part of an exclusive collaboration.

Available in two contrasting but complementary concepts, the collaboration celebrates Malaysian women from all walks of life and the many different qualities that make each of them unique. These are perfectly encapsulated in two designs — Zara features strong geometric shapes in bold and bright colours, fit for the fearless go-getter, while Jasmine takes on the look of sweet feminine charm in delicate lines and pastel shades for the graceful and compassionate appreciators of subtle beauty.

“We wanted to celebrate women and treat Nestlé Ice Cream lovers with something special that would resonate with them. As Nestlé Ice Cream offers a wide range of frozen treats to delight people of all ages, for any occasion big or small, it seemed only fitting for the beloved brand to team up with a fashion label that embodies the same values. Enter Mimpikita—a brand that creates designs for every Malaysian woman in mind; stylish yet modest, feminine yet with a sense of strength,” said Teo Heng Keat, Business Executive Officer for Nestlé Ice Cream.

As women, entrepreneurs and mothers, the Zulkifli sisters of Mimpikita (Nurul, Amirah and Syahirah Zulkifli) and their brand speak to the core value of this campaign.

“In pursuit of our passion to create cosmopolitan yet functional designs, we like to blend traditional infuses, exquisite detailing and beautifully embellished fabrics with a modern interpretation, much like the intricacy of female individuality. We wanted to symbolise their various qualities, from being confident, courageous risk takers, to being subtle, delicate yet precise. This collaboration was the perfect opportunity for us to reflect Mimpikita’s shared values with Nestlé Ice Cream Malaysia and celebrate the variety of women that we proudly cater to,” said Mimpikita Founder and Managing Director, Nurul Zulkifli.

The bag will be available through a series of nationwide roadshows from 1 October to 31 December 2018 with purchase of a minimum of RM25 worth of Nestlé Ice Cream products.

For more information, please visit https://www.dearnestle.com.my/event-and-happening/nestle-mimpi-kita



About Nestlé Ice Cream

Nestlé is the largest ice cream manufacturer in Malaysia. Nestlé Ice Cream manufactures and markets a spectrum of ice cream brands such as:

● NESTLÉ MAT KOOL® – the most popular kids range ice cream in Malaysia made from the safest and highest quality ingredients and consists of a variety of refreshing, cool and awesome flavours

● NESTLÉ DRUMSTICK® – the cone range that comes in multiple flavours and inclusions, offering different taste and texture in a crunchy cone

● NESTLÉ LA CREMERIA® – the premium ice cream range featuring rich creamy taste, smooth texture and delicious inclusions to satisfy sweet cravings

● NESTLÉ BLUE TUB 1.5L® – this classic ice cream range is the perfect choice for sharing special family moments


About Nestlé Malaysia

Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in 189 countries around the world, and our 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Our performance is driven by our Nutrition, Health and Wellness strategy. Since 1912, we have been nourishing Malaysians through our quality brands and products, whilst maintaining our Halal excellence and integrity.

This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.Nestlé.com.my or our Facebook page at http://www.facebook.com/NestléMalaysia

You Might Also Like

0 comments