Guardian Malaysia and Limkokwing University of Creative Technology Collaborate On Fresh Breath For Malaysia Campaign

August 30, 2018

Cup your hand over your nose and mouth and gently breath out, then sniff. Do you catch a whiff of bad breath? 

You are not alone as a recent study of Malaysian dental students found that one in every two suffer from clinical oral malodour or bad breath. Worldwide figures indicate that from 22 percent to 50 percent of the global population suffer from moderate bad breath. Bad breath can have social and psychological effects on suffers including low self-confidence and low self-esteem, and it should be taken seriously. 


However most of us do not talk about bad breath choosing to isolate ourselves from others, or keep away from those with bad breath instead. This is why Guardian Malaysia, the largest health, beauty and personal care chain in Malaysia, with more than 400 stores nationwide is working with Limkokwing University of Creative Technology on a creative youth empowerment campaign, Fresh Breath for Malaysia, in conjunction with the introduction of Guardian’s new mouthwash range.

The campaign’s goal is to empower Limkokwing students to creatively interpret the theme of Fresh Breath for Malaysia as a showcase of positive energy towards the nation while encouraging better oral hygiene through visual expression and multimedia. A total of RM14,000 in cash prizes will be awarded to the top ten students across two categories. 

To kick-off the campaign more than 200 students from Limkokwing University took a brief on Guardian Malaysia, the Fresh Mouth 6 Action mouth wash range and oral care challenges in Malaysia from representatives from Guardian Malaysia, helping them gain useful industry experience. 

They will submit their entries by September 13, 2018. Shortlisted finalists will share the rationale for their work before more than 500 of their peers before online voting begins, and the winners are determined. 

The Guardian Fresh Mouth 6 Actions Mouth Wash reduces dental plaque, prevents cavities, strengthens teeth, freshens breath, promotes healthier gums and restores mineral to enamel while killing 99.9% of germs. There are three variants of Cool Mint, Peppermint and Tea Leaf. 

When used as part of a complete oral care routine of twice daily brushing, flossing and with a good diet, mouthwashes may offer additional benefit in terms of reducing bad breath and cavities. 


Guardian Malaysia, Group Health & Beauty Product Manager, Ms Michelle Yeap briefed the students on the company, products and the theme of Fresh Breath for Malaysia. 

“We created this campaign in collaboration with Limkokwing to empower youth to give their own perspective on real world issues. We hope that the students will use this platform to start a conversation on oral care, specifically the problem associated with bad breath, and offer creative and positive insights on how to overcome a condition that affects up to 50% of the population. We’re confident that they have what it takes to create a Fresh Breath for Malaysia and to showcase the Guardian Fresh Mouth 6 Actions mouthwash range,” said Ms Yeap, a Limkokwing alumna.

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