INDULGE IN PINK MOMENTS WITH SOMERSBY SPARKLING ROSÉ

May 24, 2018

Filled up the night with sparkling pink with Somersby Sparkling Rosé . Ladies, tossed your glass and celebration of pink! Somersby Sparkling Rosé is here to stay and it has its most devoted cider lovers to thank; the ladies. The variant is setting out to be the first cider in Malaysia that is dedicated to women, turning their ordinary moments elegantly pink and inviting them to enjoy the perfect drink for their pink moments in June and July.


Pamper yourself and enjoy the "me times" with a complimentary glass of Somersby Sparkling Rosé during #SomersbyPinkMoments campaign. Whether it’s enjoying a night out with the ladies, sweating it out to a favourite workout, getting a manicure or just treating oneself to a professional blowout at the salon, Somersby Sparkling Rosé aims to turn all these moments pink with a glass of sparkling rosé in hand. 


To launch the campaign, Somersby Sparkling Rosé hosted the pinkest party of the year, celebrating with over 400 guests at Liberte @ Menara Lien Hoe in Petaling Jaya. Managing Director of Carlsberg Malaysia Lars Lehmann, together with the ladies from Carlsberg’s senior leadership team, Corporate Communications & CSR Director Pearl Lai, HR Director Felicia Teh and Senior Brand Manager of Somersby Stella Yew, unveiled four (4) pop-up pink stations as part of the launch gambit; Pink Lounge, Pink Salon, Pink Fitness Studio and Pink Boutique, allowing guests to envision their very own pink moments during the two-month campaign.  


“Somersby Sparkling Rosé has been a favourite among the ladies since its launch last year. It was only apt to dedicate this variant to them and their universe, making it the first cider in the country specially dedicated to women. The Pink Moments campaign aims to inspire women to spend more ‘me time’ by immersing themselves in the experience with a glass of Somersby Sparkling Rosé, simultaneously turning their moments pink with the perfect drink”, expressed Lars Lehmann.



On that pinky night, the ladies get to enjoy the saloon session whereby they get pink hair highlights, throwing a few friendly punches with pink gloves on, savouring pink nitrogen ice-cream, and striking their perfect pink pose at the respective pink stations.


The experience depicted the campaign’s tagline – Perfect Drink for Pink Moments as guests immersed in these pink moments while savouring the Somersby Sparkling Rosé. Guests get to enjoy the live performance while mingle around with their bestie.



It also perfectly represented what ladies could enjoy via the #SomersbyPinkMoments campaign during their ‘me time’ and pampering sessions at participating outlets comprising fitness studios, bars and restaurants, hair salons, nail parlours and boutiques throughout June till July

Every Wednesday in June, ladies can enjoy a complimentary Somersby Sparkling Rosé during ladies night at 100 participating bars and outlets. Exciting prizes also await ladies who snap and share their best pink moments on social media.  The best campaign should be shared with bestie. 


Somersby Sparkling Rosé also partnered with beauty and wellness outlets across the Klang Valley; Salons such as Number 76, 176 Avenue and Centro Hair Salon; Boutiques such as MGP Label, ARIA the Label, Duchess & Co, AMBERSZE, Define Haute and Glam Edge; Fitness studios such as Fire Station Fit, Fly Project and Fort Gyms; Nail salons such as Posh Nail Spa, all to ensure the ladies are able to enjoy their pink moments over a free glass of Sparkling Rosé. 

Ladies will also be able to enjoy pink moments at their very own convenience with a special promotion of the 4-bottle pack going for RM29.90 only at major hypermarkets and supermarkets throughout the month of June!  



Somersby Sparkling Rosé is now available in East Malaysia and Peninsular Malaysia. For more details on #SomersbyPinkMoments, follow Somersby Malaysia on Facebook at www.facebook.com/SomersbyMY.      



About Somersby Sparkling Rosé Somersby Sparkling Rosé is a refined semi-sweet apple rosé cider that balances the flavour of juicy red berries with a refreshing floral aroma on the nose. Elegantly designed with 4.5% alcohol, it has the same grown up flavour and structure as sparkling wine, at the same time, keeping the familiar refreshing fun taste you can expect from Somersby. Designed to appeal to a more mature palette, Somersby Sparkling Rosé is best served chilled in wine glasses and bottles placed in buckets to deliver a premium experience. It is currently only available in Denmark, Norway, Finland and Sweden. Malaysia is the first country outside of Europe to launch this innovation. 

About Somersby  Somersby is the bestselling cider in Malaysia. It is a refreshing alcoholic drink made from real fruit juices and natural fruit flavouring. Best served over ice, Somersby Cider, with 4.5% alcohol, is sweet and refreshing with no beer after-taste. It is an easy drinking alternative to beer with sparkling bubbles, making it the perfect alcoholic beverage to enjoy at any moment of the day, Somersby Cider contains no artificial sweeteners, flavours or colourings and it is available in Apple and Blackberry variants. 

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