Embrace your individuality with Schwarzkopf #createyourstyle

May 10, 2018

Schwarzkopf has made a remarkable name is hairstyles industry. For 120 years, Schwarzkopf is a name synonymous with quality, reliability, expertise and innovation in the hair care, colour and styling industry. Schwarzkopf runway is the birthplace of many styling trends throughout the years.

But this year, the brand takes a step away from conventional beauty stereotypes and embraces diversity and individual expressions of style, fashion and beauty.



Why not create your own style with Schwarzkopf? The #createyourstyle campaign embraces individual styles and urges users to have the confidence to wear your favorite style in the best way. Or even, a non-styled; wake up hair style that says “So what? It’s me and I love it”.




In this context, Schwarzkopf sets the stage for a clean and healthy head of hair with ever reliable products such as the Schwarzkopf Extra Care Hydro Collagen Shampoo, Schwarzkopf Extra Care Hydro Collagen Conditioner and Schwarzkopf Extra Care Hydro Collagen Express Repair Spray. The rest is all up to you. The possibilities are endless, really!


During the launch, 3 top Malaysia influencers got to flaunt their favourite styles and share personal stories about their hairstyle of choice. Let's hear from these influencers.


Sharifah Eleen Al-Baity loves wearing her hair in loose, carefree styles that are easy to achieve and reflects her wanderlust and free-spirit.


Local celebrity, Mawar Rashid, is a fan of simple, elegant hair styles. “A timeless hairstyle is very flattering and looks good at any angle; perfect for someone who needs to be photo-ready at any moment.” said Rashid during the event.


Emma Shazleen, mother of three young boys is a big fan of the high bun. The self-professed petite lady favours the look as it is practical, yet high fashion. Not to mention, it adds some height to her 5-foot frame!

With the help of Schwarzkopf’s hair care and styling products, the ladies got to achieve the best version of their favourite hair styles.


“With hair that is well taken care of, it is so much easier to style your hair however you want. We are honoured to be able to deliver attainable products with the reliability and quality synonymous with the Schwarzkopf brand that everyone can enjoy. Our Extra Care Hydro Collagen range has Hyaluronic Acid and Collagen complex that infuses moisture deep into the hair and locks it in for longer, so that your hair can look shinier and feel softer in whatever style you chose to rock!” said Mr. Sam Wong, General Manager of Vast Diversified, exclusive distributor for Schwarzkopf Hair Care Malaysia.

Schwarzkopf Extra Care Hydro Collagen range consists of


1) Schwarzkopf Extra Care Hydro Collagen Shampoo (RM18, 200ml and RM28, 400ml)
2) Schwarzkopf Extra Care Hydro Collagen Conditioner (RM29, 400ml)
3) Schwarzkopf Extra Care Hydro Collagen Express Repair Spray (RM35, 150ml)

Schwarzkopf Extra Care Hydro Collagen range of hair care products are available at selected Guardian and Watsons outlets nationwide. They retail from RM18 to RM35.

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