CHIVAS REGAL LAUNCHES UNIQUE MIZUNARA CASK EDITION IN MALAYSIA

April 18, 2018

Introduce the launch of  Chivas Regal Mizunara in Malaysia. Chivas Regal Mizunara is the world’s first Scotch whisky to be selectively finished in sought-after Japanese Mizunara oak casks, and marked a new milestone in innovative whisky-making when it was first unveiled exclusively in Japan in 2013.

Following success in Japan and subsequently France and Thailand, now whisky aficionados in Malaysia will be able to experience the unique taste of Chivas Regal Mizunara – which will be available in limited quantities in selected outlets (please refer to the list below for availability) since March 2018.



The process of crafting Chivas Regal Mizunara

These casks, crafted from trees indigenous to Japan, are extremely scarce, and renowned for their distinctive porous nature – making whiskies finished in Mizunara casks some of the most coveted amongst whisky blenders and collectors.


During the launch event,  Pernod Ricard Malaysia Brand Manager Benedict Yong said, “The whisky world is wide and varied, steeped in craftsmanship. Japanese powerhouse whiskies were inspired by Scottish whiskies to begin with. Now we have an instance of paying homage the other way around, a blend inspired with a Japanese influence. To say is its it is an exciting addition to our lineup here in Malaysia is an understatement.”


The launch is at  Bar des Embiez, located on the premises of the Pernod Ricard Malaysia headquarters and fittingly decked out in a Japanese contemporary theme for the evening. Everyone enjoy a blend of the finest single malt and grain whiskies, Chivas Regal Mizunara which is rich and fruity on the nose, presenting aromas of pear and orange, while the taste is smooth and rich with honey sweetness and a trace of hazelnut. You can feel medium sweet finish with a touch of Oak. 




Mizunara casks are celebrated for imparting a subtle yet distinctive spicy finish, with Chivas Regal Mizunara showcasing this unique influence on the smooth, generous flavor profile of the Chivas house style.



Appearance: Clear Amber
Nose: Rich and Fruity, with pear and orange notes
Taste: Smooth and rich with a honey sweetness and a trace of hazelnut.
Finish: Long, With a touch of Mizunara Spice




Sandy Hyslop, Chivas Brothers Director of Blending, comments: “Among blenders, Mizunara oak casks are highly respected for two main reasons: first, they are incredibly rare; and secondly, once sourced, they present complex challenges for ageing whisky. The porous nature of the oak results in a greater influence of flavour from the casks, meaning the quality of each batch must be meticulously and individually assessed. However, if the process is mastered, the resulting whisky is truly unique, as showcased by Chivas Regal Mizunara. I hope whisky lovers in Malaysia will enjoy this truly distinctive, luxury blend: a new experience within the Chivas Regal range, and a fitting Scottish tribute to this exceptional Japanese oak.”

Chivas Mizunara is available at below outlets:-

Outlets - Central Region

1
Torii Yakitori & Whiskey Bar
21
Oliver Mines
41
China Bar
2
U-Zen
22
Mercato Pavillion
42
Ikki
3
Kenshin - KL Intermark
23
Oliver Tropicana
43
Club 20
4
Iketeru - KL Hilton
24
M Grand Café
44
YEZI
5
Hazuki Japanese Club
25
Mosto
45
TI Chen Restaurant
6
Kogetsu
26
The Whiskey Bar


7
Hana Dining Sake Bar - IPC
27
Donkey & Crow BSC


8
Hana Dining Sake Bar - Sunway
28
Zeta Bar - KL Hilton


9
Han Wa Dam, Menara Hap Seng
29
Chambers - KL Hilton


10
Jason's Food Hall
30
Lobby Lounge - KL Hilton


11
Cold Storage Great Eastern
31
In Colonial - KL Intermark


12
Cold Storage Mont Kiara
32
Nobu


13
Cold Storage KLCC
33
Marini's on 57


14
Cold Storage Subang Parade
34
Marble 8


15
TMC Bangsar
35
Alvisy


16
Cold Storage Pelangi, JB
36
Chaze


17
BIG Batai
37
Tavern 13


18
Mercato Hartamas
38
Stratosphere


19
BIG IPC
39
BIG Publika


20
iSetan The Table
40
RP Entertainment Centre



Outlets - Northern Region
1
Hana Mizuki
2
Kikyo Japanese Bar
3
Kirishima Japanese Restaurant @ Cititel
4
12 Senses
5
Magazine 63
6
Room 495
7
The Whiski
8
Chin Chin
9
Traffic
10
MW Malt Whisky Bar
11
Golden Shower by Chin Chin
12
Pokok
13
Manchu
14
Oriental Red



Outlets - Southern Region 
1
HOH Wines And Spirit Supplier
2
Meng Hwa Enterprise
3
Bao Teck
4
Pagoni
5
T15
6
Home Lounge (New)

Outlets - Ipoh
1
Rooftop


About Chivas Regal

Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation while making a positive impact on the lives of others. The Chivas Regal core range includes Chivas 12, Chivas Extra, Chivas 18, Chivas 25, the pinnacle of the range and ultra-prestige blend Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend. Launched in October 2016, Chivas Regal Ultis is the first blended malt Scotch whisky from the House of Chivas and represents the true essence of Chivas Regal. www.chivas.com
 

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the single malt whisky that set the standard; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin - plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which include 100 Pipers, Clan Campbell, Something Special and Passport Scotch. www.chivasspirit.com
@ChivasNewsRoom


About Pernod Ricard

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index. www.pernod-ricard.com

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