Anmum Materna Extraordinary Nourishment For Extraordinary Changes

January 15, 2018

Pregnancy is miracle journey whereby both mother and baby will facing extraordinary changes. While a mother adapts physiologically to sustain a life within her, her child goes through astounding growth from a cluster of cells to an amazing baby with beating heart, facial features and kicking legs – all in a span of 40 weeks!




One of the most obvious change is the mother physical and her weight, which comes mainly from the phenomenal increase in the volume of body fluid to protect the baby in her womb. A healthy weight woman puts on an average of 11.5 to 16 kg during pregnancy. Besides the weight of the baby, she gains weight from the increase of blood, about 30 to 50% or 1.5 to 2 litres more to transport oxygen and nutrients to her developing baby.






With the increase of blood volume, her heart needs to work harder to pump it throughout the body, so her resting heart rate would increase correspondingly to about 10 to 20 more beats per minute. She would also need about 20% more oxygen for both herself and the developing baby, and her breathing rate increases as well.


Within her womb, the baby is developing astoundingly. At 4 weeks, the little one has transformed from a group of cells into an embryo, which is the size of a poppy seed – 10,000 times bigger than the size at conception. At the same time, her 3 primary brain parts are formed.  By week 6-7, her heart starts beating at a regular rhythm, which is twice faster than an adult. She can even feel touches by week 8!

Fast-forward to week 10, her facial features become more distinct and can have different facial expressions and even smile in the following week. By week 26, the baby’s unique fingerprints have developed. Around 4-5 months, her heart pumps more than 28 litres of blood a day.


Understanding that pregnancy is one of the most remarkable changes that both mother and her developing baby will go through, leading pre-natal milk brand Anmum Materna introduced a newly-improved formula to provide the nutrients that support both mums’ and their developing babies’ need in going through these changes. This is the greatest journey any pregnant women will go through.


Sharing with pregnant mums at the newly improved formulation launch, Irene Cheah, Marketing Manager at Fonterra Brands Malaysia, said the new formulation of Anmum Materna with Mind-Q Connect™ provides important nutrients during pregnancy. These key nutrients include Folate and Calcium that meets 100% of pregnancy recommended nutrient intake with two glasses per day; and Probiotic DR10™, a unique patented probiotic which is clinically tested to promote good gut health.



“Good nutrient absorption is important for pregnant women to support extraordinary changes of the developing baby. Thus, it is important for pregnant women to have healthy intestinal environment to help support effective nutrient absorption,” explained Cheah.

Cheah added that excessive weight gain during pregnancy is one of the concerns of most pregnant women. Excessive weight gain is also known as one of the risk factors in developing gestational diabetes mellitus (GDM).) Hence, they keep watching on their diet especially sugar intake. The newly improved Anmum Materna is formulated with no added sugars*, low in fat and is one of the lowest calories maternal milk in a serve.

“As the market leader in the prenatal milk segment, Anmum Materna is proud to be the first to launch a No Added Sugars* (plain variant) and Low in Fat formulation with added benefit from 100% Folate and Calcium, and Probiotic DR10™ to support the nutritional intake of expecting mothers and their developing babies,” she said.


Busy and active mothers would also appreciate the new stick packs, allowing them to easily have a glass of Anmum Materna wherever they go. Actress and television host Jihan Muse is especially satisfied with Anmum Materna’s new formulation that quelled her worries on nutritional intake and weight gain during pregnancy.


“I was nervous about being pregnant. I want to ensure that my nutritional intake is sufficient for my baby and myself, but sometimes, it is hard to eat the most nutritious meal when work gets hectic. As a celebrity, I also need to maintain good body image and physical health.

“Thanks to the new formulation, I can simply add two glasses of Anmum Materna on top of my daily diet and get all the nutrition I need to support my baby’s growth! So easy, and so yummy too. I love the fact that it has No Added Sugars + Low in Fat – it allows me to control my sugar intake with a peace of mind so I can look like the fabulous mum I want to be!” said Jihan, chuckling.


Ng Kar Yoon, a radio announcer and celebrity host, is also a fan of Anmum Materna’s convenient stick packs. “Pregnancy didn’t slow me down – I still keep a busy schedule and embark on travels. I’d just make sure I always have at least two stick packs of Anmum Materna and a water tumbler in my handbag, and I’m ready to load up on important nutrients wherever and whenever so that my baby continues to grow even while mummy is hard at work!


Anmum Materna comes in a pack of seven sticks of 36g (plain flavour) and 42g (chocolate flavour). Each pack is priced at RM19.90. Other than the new stick packaging, there is also the bag-in-box 650g variant for consumption at home in plain and chocolate flavours. Each pack retails at RM42.00.

Purchase the newly improved Anmum Materna now at Lazada with 15% using code N15MUM discount on top of existing discount. Promotion ends on 31 January 2018.

Newly improved Anmum Materna milk powder is now available at retailers nationwide. For more information about Anmum Materna’s new formulation and products, go to at www.anmum.com.my.



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