‘Pause For A Blue Christmas’ With Kronenbourg 1664 Blanc!

December 10, 2017

Christmas is coming soon, let's ' Pause For A Blue Christmas' with Kronenbourg 1664 Blanc. Have you ever try a smooth wheat beer? Kronenbourg 1664 Blanc, the modern, fruity and refreshing wheat beer, is turning the year-end celebrations up a notch the French way by launching its ‘Pause for a Blue Christmas’ campaign, encouraging Malaysians to hit the pause button and enjoy every little yet precious moments this festive season.

Photo by Siew Cheng
The wonderful launch of 'Pause For A Blue Christmas' held at Nicsmann 1940s by Lewre on the Park in Starling Mall brought together 350 media and guests for a Blue Christmas celebration, iconic to Kronenbourg 1664 Blanc’s blue facade. Lars Lehmann, Managing Director of Carlsberg Malaysia officiate 'Christmas Tree Lighting Ceremony' by placing one bottle of Kronenbourg 1664 Blanc to lighting up the magnificent blue Christmas tree made entirely out of Kronenbourg 1664 Blanc blue bottle.

According to Lars Lehmann, "In July this year, we launched ‘Pause for Le Moment’, a memorable and successful campaign which allowed our consumers to appreciate all the little quality moments life has to offer just like the French do. This time around, for Christmas, we wanted to advocate the same message but in a festive manner to create an equally memorable brand experience that is highly own able and distinctive to Kronenbourg 1664 Blanc." Adding to his speak, " Kronenbourg 1664 Blanc advocates making deliberate choices about what we want from life and how we want to spend our time spreading the Christmas cheer and relishing this festive season with our loved ones.”

Emulating ‘Christmas à la française’ where the festive season stretches out over weeks, ‘Pause for a Blue Christmas’ will see different initiatives rolled out early in the month of December right up to Christmas day itself. Among exciting and engaging activities lined up during the campaign month includes a once-in-a-lifetime chance of being in a giant roving snow globe. Set to visit selected bars and restaurants, this unique opportunity will allow fans to experience the holiday fun in a ‘magical wonderland’ with Christmas icons, including a Blue Santa and Santarinas. Fans will be able to capture their picturesque moments during these visits as well as enjoy exclusive Christmas promotions at these outlets throughout December 2017.

On December 22, ‘Pause for a Blue Christmas’ party, anticipated to be the Christmas party of the year, will take place at Tom, Dick and Harry's @ Oasis, Ara Damansara. Opened to public, the party allows fans of Kronenbourg 1664 Blanc to be fully immersed in the spirit of Christmas through the concept of a ‘Blue Christmas Town‘, complete with a majestic 18-foot-tall Christmas tree made entirely out of 1,700 Kronenbourg 1664 Blanc blue bottles, jazz performances and carollers singing Christmas tunes joyously among others.

Photo by Joanne Wee

Photo By Joanne Wee

Photo By Eddy Rush

Photo by Eddy Rush
A 12-day ‘Pause for a Blue Christmas’ social countdown challenge series will also be running on Kronenbourg 1664 Blanc’s Facebook page leading up to the big party. Consumers who participate will be eligible to win food and drink coupons redeemable during the ‘Pause for a Blue Christmas’ party. On top of that, all through December, an exclusive 4-bottle Christmas Gift-pack will be available at leading supermarkets and hypermarkets to make for the perfect gifts to friends and family.

More information and updates on ‘Pause for a Blue Christmas’ campaign can be found at www.facebook.com/KronenbourgMY.

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