The Rice Day By Jasmine and Tefal @One Utama Sopping Mall

October 10, 2017

Rice is part of our life as rice is the main source of  carbohydrate and energy that required by our body. On October 10th, the important Malaysian Staple finally received the long deserved recognition with " The Rice Day". This is the first time rice is given its own special day of celebration and appreciation. Glad to inform that Jasmine Food Corporation collaborate with Tefal for the launching of " The Rice Day".



The Objective of " The Rice Day" is to educate the public about the healthy benefit of consuming rice and to dispel the misunderstanding that rice is the root cause of some modern diseases such as diabetes.  During the event, Jasmine Food Corporation will showcase variety of healthy range of rice products and supported by Tefal the world-renowned cookware and small home appliance maker.







This event will run from 9th until 15th October 2017 at Ground Floor Centre Court, Old Wing Concourse pf 1 Utama Shopping Mall from 11am to 2pm. The launch was graced by Abdul Karim MD Lassim, Chairman of Jasmine Food Corporation. " Rice is eaten everyday by Malaysians, while we are heading towards becoming a healthier nation, we should learn more about the foods that we consume. Jasmine and Tefal's efforts in Giving rice the recognition that it truly deserves are commendable, and it is heartful for us to start commemorating The Rice Day annually".



As a Malaysian, Rice is our nation food and comes in various dishes such as nasi lemak, nasi kerabu, nasi kandar and many mores. In this event, Jasmine and Tefal are committed to explain to the public that rice can still be a healthy choice. With healthy varieties such as those from the low glycaemic index range, consumers can enjoy rice without worrying about the negative effects on their health. 


According to Mr. Lim Swee Keat, Chief Executive Officer of Jasmine Food Corporation Sdn Bhd, " The joint efforts between Jasmine Food Corporation and Tefal to organize " The Rice Day" is to dispel the misunderstanding of public perception towards rice as the root cause of common disease, which is not scientifically proven. Also to promote the varieties of rice are available in Malaysia marketed by Jasmine".


While Jack Wong, Country Manager of GROUPE SEB Malaysia mention, " As a leader in kitchenware and cooking products, we want to continue to be involved in the makings of iconic local and healthy dishes for your loved one. We aim to debunk this myth about rice being the cause of diseases through our healthy, modern and practical cooking technology".





" The Rice Day" is supported by ministry of Agriculture and Padiberas National Bhd. More activities has been scheduled to support " The Rice Day". Public also can take the opportunity for the free health screenings conducted by National Heart Institute and join health seminars with talks by trusted nutritionist and fitness instructor. Looking forward for cooking workshops, demonstrations, Jasmine rice pack giveaways, lucky draws by Tefal and a rice milling exhibition. For more information about Jasmine Food Corporation Sdn Bhd, please visit their official website at www.jasmine.com.my or Facebook page: www.facebook.com/jasminefoodcorporation .

While for Tefal official website: www.tefal.com.my or Facebook page: www.facebook.com/mytefal .

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